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McCann Erickson has created a new TVC featuring brand ambassador Aishwarya Rai Bachchan for L'Oreal's new Total Repair 5 shampoo. In the TVC, Rai Bachchan is shown conveying the brand's message through the traditional method of testimonial advertising with Rai giving consumers five reasons to change their shampoo.
Jim Sonzero has directed the film that has been produced by Bang Bang Films.
Commenting on the film, Roopak Saluja- managing director/executive producer, Bang Bang Films, said, "We're really proud of this production as L'Oreal is known to be extremely discerning about the quality they demand from their production companies. They usually concentrate their bigger productions in select centers that have been audited by L'Oreal head office in Paris for quality assurance and the highest standard of production values. The fact that the management at brand and corporate levels, both locally and globally, has been raving about the spots we delivered, is testament to the production prowess in India for high-end beauty work and for Bang Bang in particular."
WATCH TVC now
Credits
Title: Good Reason
Agency: McCann Erickson Mumbai
Executive creative director: Niranjan Kaushik
Art director: Rajeshwari Rao
Agency producer: Amol Sonawane
Client servicing: Shampa Maitra, Mudit Trivedi, Vijay Gupta and Nandini Sawant
Production company: Bang Bang Films
Director: Jim Sonzero
DOP: Simon Coull
Produced by: Roopak Saluja, Kirk Dias, Shivani Mehta and Tom Lowe
Wardrobe stylist: Aki Narula
Hair stylist: Max Pinnell
Makeup: Subhash
Assistant directors: Shakun Batra, Sharvari Marathe and Kabir Tejpal
Editor: Harshal Thakur
Music: Mickey McCleary
Post production manager: Divya Jagwani and Girish Singh
Post production: Pixion (Mumbai)
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