Advertising The Work
Raahil Chopra
Jul 28, 2010

McCann creates new L'Oreal TVC

McCann Erickson has created a new TVC featuring brand ambassador Aishwarya Rai Bachchan for L'Oreal's new Total Repair 5 shampoo. In the TVC, Rai Bachchan is shown conveying the brand's message through the traditional method of testimonial advertising with Rai giving consumers five  reasons to change their shampoo.

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 022 69047500

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

JioStar unveils JioHotstar, merging JioCinema and Disney+ Hotstar

1 JioStar unveils JioHotstar, merging JioCinema and Disney+ Hotstar

CCI raids raise questions on advertising ethics in India

2 CCI raids raise questions on advertising ethics in India

Kia's Sonet embarks on a journey of uncharted thrill

3 Kia's Sonet embarks on a journey of uncharted thrill

Adland under scrutiny: CCI raids top agencies over alleged price-fixing

4 Adland under scrutiny: CCI raids top agencies over alleged price-fixing

Cadbury 5 Star gives the AI revolution a humorous pushback

5 Cadbury 5 Star gives the AI revolution a humorous pushback

Brand banter or brand blunder? The fine line in cola wars

6 Brand banter or brand blunder? The fine line in cola wars

Moves and wins roundup: Week of 24 March

7 Moves and wins roundup: Week of 24 March

Apple and Google’s RCS deal: A messaging shake-up for marketers?

8 Apple and Google’s RCS deal: A messaging shake-up for marketers?

Pepsi moments don’t wait—and neither do we: Cathy Graham Kidd

9 Pepsi moments don’t wait—and neither do we: Cathy Graham Kidd

Paddy’s new bet: Another indie shop in a crowded market

10 Paddy’s new bet: Another indie shop in a crowded market

Related Articles

Why McCann’s global chief creative wants more work from an ‘open kitchen’
Advertising
Apr 22, 2024
Robert Sawatzky

Why McCann’s global chief creative wants more work ...

‘We want to build some FOMO’: Wimbledon’s CMO on creativity, traditions and innovation
Advertising
Jul 15, 2024
Charlotte Rawlings

‘We want to build some FOMO’: Wimbledon’s CMO on ...

Samsung named Spikes Asia 2025 Advertiser of the Year
Advertising
Mar 06, 2025
Staff Reporters

Samsung named Spikes Asia 2025 Advertiser of the Year

McCann Erickson introduces Britannia Cookies in new brand campaign
Advertising
May 12, 2010
Campaign India Team

McCann Erickson introduces Britannia Cookies in new ...

Just Published

Heineken appoints WPP for global shopper and commerce marketing
Advertising
1 hour ago
Campaign India Team

Heineken appoints WPP for global shopper and ...

Heineken, Heineken 0.0, and Heineken Silver are covered under the deal's scope.

AKQA co-founder Tom Bedecarré dies, aged 69
Advertising
2 hours ago
Beau Jackson

AKQA co-founder Tom Bedecarré dies, aged 69

'Silicon Valley’s favourite ad man' is honoured by friends and colleagues.

LinkedIn picks network for $97 million global media account
Advertising
2 hours ago
Beau Jackson

LinkedIn picks network for $97 million global media ...

The appointment follows a closed process across several global markets.

AI voices in advertising: Amplifying creativity or diminishing authenticity?
Advertising
5 hours ago
Vinita Bhatia

AI voices in advertising: Amplifying creativity or ...

As AI-generated voices gain ground in media and marketing, ElevenLabs’ Siddharth Srinivasan believes that brands must decide—will AI enhance storytelling, or dilute the human touch in advertising?