Campaign India Team
Aug 26, 2008

NDTV partners Ministry of Tourism

NDTV has launched a campaign '7 Wonders of India', in alliance with the Ministry of Tourism's 'Incredible India' campaign. The campaign will feature the seven best natural and man-made buildings in the country.The campaign will also provide a platform for the citizens of India to choose the 'wonders' in their state. It will launch in September 2008 and will be held over a period of one year. A series of features on nominated heritage properties will be telecast on NDTV. The activity will be highlighted through a mass-media campaign.

NDTV partners Ministry of Tourism

NDTV has launched a campaign '7 Wonders of India', in alliance with the Ministry of Tourism's 'Incredible India' campaign. The campaign will feature the seven best natural and man-made buildings in the country.

The campaign will also provide a platform for the citizens of India to choose the 'wonders' in their state. It will launch in September 2008 and will be held over a period of one year. A series of features on nominated heritage properties will be telecast on NDTV. The activity will be highlighted through a mass-media campaign.

The campaign is supported by State Bank of India and Tata Indicom. The State Governments across the country will also participate in all ground activities.

Prannoy Roy (pictured, left), chairman, NDTV said, "India is a treasure trove of astonishingly beautiful creations of art and architecture. It is our privilege to partner with the Ministry of Tourism's Incredible India campaign to discover and bring forth these wonders tucked away around the country. We are confident that NDTV's unique initiative will give people not only in India but across the world an opportunity to enjoy the magnificence of our 5000-year-old heritage." 

Ambika Soni (pictured, right), Union Minister for Tourism and Culture, said, "India is a land of incredible wonders that has to be explored and admired. We hope that this year-long campaign will encourage people to visit and experience the beauty of our marvelous heritage properties and also safeguard them for our future generation. It's a pleasure to join hands with NDTV to promote our culture and heritage."
 

Source:
Campaign India

Related Articles

Just Published

2 days ago

89% of CMOs predict growth in their marketing ...

Nearly 59% of CMOs expect that in the next five years, their revenues will come from products, services, or businesses that don’t yet exist, finds Dentsu's 2024 CMO Navigator survey.

2 days ago

'All polish, no punch': Adland reacts to Jaguar’s ...

The internet has spoken about Jaguar's radical rebrand with mixed reviews. But what do industry experts think?

2 days ago

Parle’s ‘GIF it a go!’: A sweet play on connection ...

The Minimalist's GIF-inspired campaign for Hide & Seek captures Gen Z with humour, relatability, and everyday moments.

2 days ago

VdoCipher introduces live streaming services to ...

Real-time engagement through live streaming offers Indian advertisers a robust tool for deeper connections and data-driven campaign optimisation.