The New Business League has been compiled with the assistance of R3. Data from a number of multi-national agencies is collected and collated on a monthly basis and the collated data is balanced against client estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate by R3.
Please note that R3 does not audit the data provided by the agencies or the published results. All comments and queries should be sent to
[email protected].
CREATIVE AGENCY LEAGUE
Rank this month |
Rank last month |
Agency |
Recent wins |
Estimated YTD win revenue (crore) |
Recent losses |
Estimated Overall YTD revenue (crore) |
No. of wins |
1 |
1 |
Havas Worldwide |
LT Foods Project, Schneider Electric India Project, Usha International |
50.3 |
|
50.3 |
17 |
3 |
2 |
DDB Mudra Group |
Punjab National Bank, Parle Platina Project, Exxon Mobil Project |
29.8 |
|
29.8 |
22 |
3 |
6 |
Wunderman Thompson |
Kisna Jewellers (Hari Krishna Exports), Barbeque Nation, Kyndryl Project |
25.1 |
|
25.1 |
39 |
4 |
2 |
Ogilvy |
Tata Digital, Polycab, ITC Classmate |
22 |
|
22 |
16 |
5 |
4 |
Wondrlab |
Outleap Technologies, Phonepe Project, Grohe India - Lixil Project |
18.8 |
|
18.8 |
72 |
6 |
5 |
Dentsu |
Auto Client |
14.2 |
|
14.2 |
30 |
7 |
7 |
VMLY&R |
One For Music Project, Sports For All, Tata Cliq Project |
10.4 |
|
10.4 |
19 |
8 |
8 |
The Womb |
Matter, TrueCaller, Livlively |
5.5 |
|
5.5 |
5 |
9 |
9 |
Logicserve Digital |
Dunzo, Cultfit, Orchids |
4.6 |
|
4.6 |
11 |
10 |
10 |
M&C Saatchi Group |
Canva Project, Shareit Global Project, Coin DCX Project, Fi Money Project |
4.3 |
|
4.3 |
4 |
11 |
11 |
Kinnect |
R K Marbles, Tata Capital, Moneyfy, BMW, MX Player, Mahindra Electric Project |
3.9 |
|
3.9 |
9 |
12 |
12 |
BBDO India |
P&G - Shiksha Project |
3.7 |
|
3.7 |
2 |
13 |
13 |
MullenLowe GroupLintas Group |
ITC Foods, Zebpay, Ferns N PetalsProject |
3.5 |
|
3.5 |
4 |
14 |
14 |
McCann WorldGroup |
Aditya Birla Mutual Fund, Emmar, OYO Project |
3.3 |
|
3.3 |
8 |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
2022 (Jan-Apr) |
195.5 |
258 |
|
|
|
|
|
2021 (Jan-Apr) |
189.8 |
227 |
|
|
|
|
|
YoY Comparison: |
3% |
13.70% |
MEDIA AGENCY LEAGUE
Rank this month |
Rank last month |
Agency |
Recent wins |
Estimated YTD win revenue (crore) |
Recent losses |
Estimated Overall YTD revenue (crore) |
No. of wins |
1 |
1 |
Mindshare |
Dmart, Earthmade Organix,Provee |
30.1 |
|
30.1 |
14 |
2 |
2 |
Havas Media |
UTI Mutual Funds, Firefox Bikes, Slurrp Farm |
23.9 |
|
23.9 |
10 |
3 |
3 |
MediaCom |
FunNFood, Lendingkart,Dhan.co |
15.4 |
|
15.4 |
10 |
4 |
4 |
Carat |
Auto client |
11.5 |
|
11.5 |
1 |
5 |
5 |
iProspect |
IT Client |
11.3 |
|
11.3 |
5 |
6 |
6 |
PHD |
Acko Life Insurance |
8.6 |
|
8.6 |
1 |
7 |
7 |
dentsu X |
WayCool Foods & Products, Bosch Project |
1.2 |
|
1.2 |
2 |
8 |
8 |
OMD MudraMax |
Sab TV offline |
0.7 |
|
0.7 |
1 |
9 |
9 |
Media Konnect |
Phablecare, Turtlemint, Geojit Financial, Bajaj Consumer |
0.5 |
|
0.5 |
4 |
10 |
10 |
Lodestar UM |
|
|
|
|
|
11 |
11 |
Wavemaker |
Paytm, Sharekhan(Digital/Content) Project,UNICEF (Offline) Project |
6 |
Acko Life Insurance |
-2.3 |
5 |
12 |
12 |
m/Six |
|
0 |
|
-3.1 |
0 |
|
|
|
|
|
|
|
|
|
|
|
|
|
2022 (Jan-Apr) |
97.7 |
53 |
|
|
|
|
|
2021 (Jan-Apr) |
66.5 |
39 |
|
|
|
|
|
YoY Comparison: |
46.90% |
35.90% |