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Brand Sentry to handle PR and digital for Neopack
Brand Sentry has bagged the public relations and digital marketing communications mandate for tech accessories brand, Neopack. The agency will help build the brand, using digital marketing, performance marketing and public relations as tools.
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The holding company is eying savings of $250 million ahead of its merger with Omnicom.
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With a bold satire on societal labels, the apparel bran’s latest campaign reclaims ‘bitch’ as a badge of strength—rewarding women for standing tall.
It is harnessing India's booming augmented reality ecosystem to drive brand engagement and monetisation with immersive experiences that could potentially reshape digital marketing strategies.
With over 5,000 team members in India, Target in India is using deep data insights and AI-powered tools to refine Roundel’s high-return ad strategy.
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