O&M rings the bell for Breakthrough's new Bell Bajao campaign

O&M has unveiled the second phase of the Bell Bajao campaign for Breakthrough Trust. The maiden campaign, aimed at bringing domestic violence to a halt, was launched last year and besides generating buzz on the web through its website www.bellbajao.org, went on to win awards as well. The new campaign takes the movement forward in the form of true stories that it has inspired.