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On Storyboard this week, find out why Indian companies are making a beeline to get their brands valued. All telecom brands sing the Docomo tune, as pay per second becomes the industry standard. Hand sanitizers are pretty much the flavour of the season. There are all these stories, Shots Spot, Message board and a very exciting announcement - Lessons In Marketing Excellence. Find out more, tune in to Storyboard at 8:30 am on Saturday, 11:30 am on Sunday and 7:00 pm on Tuesday.
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The AI-led rural activation in Uttar Pradesh enables homemakers to feature in personalised video stories celebrating their everyday ‘Josh’.
The collaboration connects Pexpo’s focus on sustainable steel bottle manufacturing with the film’s narrative of strength, discipline and conscious choices.
The campaign translates holiday movie-inspired looks into an OTT-style shopping experience on its website.
The India campaign features Ananya Panday and Lakshya as new global ambassadors.