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On Storyboard this week, find out why Indian companies are making a beeline to get their brands valued. All telecom brands sing the Docomo tune, as pay per second becomes the industry standard. Hand sanitizers are pretty much the flavour of the season. There are all these stories, Shots Spot, Message board and a very exciting announcement - Lessons In Marketing Excellence. Find out more, tune in to Storyboard at 8:30 am on Saturday, 11:30 am on Sunday and 7:00 pm on Tuesday.
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Julia Hoffmann and Andrew McKechnie join the ChatGPT parent in new roles.
To maintain its leadership in the rapidly evolving beauty tech space, L’Oreal is partnering with startups to accelerate innovation, deliver personalised beauty experiences, and pioneer new technologies.
Global marketing director Richa Khera explains how the India-born ‘Green Yodha’ platform scales globally by tightening cultural guardrails and letting employees, not brand scripts, carry sustainability narratives.
A recent Kantar analysis found that very few festive ads succeed in delivering both cultural warmth and clear brand impact.