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On Storyboard this week, find out why Indian companies are making a beeline to get their brands valued. All telecom brands sing the Docomo tune, as pay per second becomes the industry standard. Hand sanitizers are pretty much the flavour of the season. There are all these stories, Shots Spot, Message board and a very exciting announcement - Lessons In Marketing Excellence. Find out more, tune in to Storyboard at 8:30 am on Saturday, 11:30 am on Sunday and 7:00 pm on Tuesday.
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From real offers to plain pranks, Indian brands employed harmless humour to engage consumers with an April Fool twist.
It is easy to get trapped in nostalgia. But Famous Innovations’ creative head cautions that brands and agencies need to maintain a fine line between cultural tribute and creative redundancy.
59% IPL fans engage with influencers, and 14% buy products based on recommendations from those with long-term brand partnerships, finds iCubesWire IPL survey.
Heineken, Heineken 0.0, and Heineken Silver are covered under the deal's scope.