PRWeek Asia and Campaign Asia-Pacific have announced the winners of the 2020 PR Awards Asia.
From the shortlist, which was announced in May, the full list of winners includes awards for PR consultancies, outstanding people and teams, campaigns across 33 categories (including regional Campaign of the Year awards) and Grand Prix awards.
We are announcing the campaign categories today. The consultancy, people/team, and Grand Prix categories will be announced tomorrow morning.
GRAND PRIX AWARDS
- TBA tomorrow morning (June 12).
PR CONSULTANCY AWARDS
- TBA tomorrow morning (June 12).
PEOPLE AND TEAM AWARDS
- TBA tomorrow morning (June 12).
CAMPAIGN AWARDS
The jury has named 12 regional campaign winners (three gold, four silver and five bronze) as well as 92 campaign winners (27 gold, 30 silver and 35 bronze) across 33 categories.
A full listing of all of the gold-, silver- and bronze-winning campaigns appears in table form below (it is also available on PRWeek Asia, in PDF form and at the PR Awards Asia website).
In addition, you can follow the links here to read about some of the winners on PRWeek Asia. Since an award ceremony was not possible this year, we hope you'll take some time to do so.
Best Use of Digital:
Mrs Fortune Teller for Manulife Singapore by AKA Asia
Best Use of Social Media:
From Packaging to Pop Culture: LAY'S Smile Story for PepsiCo India, LAY'S by Edelman India
Influencer Marketing:
Hotel Royal Chiaohsi: Mazu on Holiday for Hotel Royal Chiaohsi by Ogilvy Taiwan
Integrated Marketing:
OPPO 5G Hotel for OPPO by CampaignLab
Consumer Launch:
Saving Laundry from Zombie Odors for Lion Corporation by Dentsu Inc. and Dentsu Public Relations Inc.
Best Use of Content:
HP Esc Therapy for HP Australia by Edelman Public Relations
Public Affairs:
Diversity in Disaster Preparation for Yahoo Japan corporation by Dentsu Inc.
Internal Communications:
Power Up for Manulife Singapore by AKA Asia
| REGIONAL PR CAMPAIGN AWARDS | |||||
| Category | Award | Campaign Title | Client | Agency | Market |
| Australia/New Zealand PR Campaign of the Year | Gold | A Moment Against Silence | The Movember Foundation | Dentsu Aegis Network | New Zealand |
| Bronze | Ask For Aussie Barra - Barramundi Day | Australian Barramundi Farmers Association | Papaya Agency | Australia | |
| Greater China PR Campaign of the Year | Silver | The New Word | Oatly | Edelman Hong Kong, Sunny Idea (HK) Limited | Hong Kong SAR |
| Bronze | HPV, 80% Relevant to You | Merck Sharp & Dohme (I.A.) LLC Taiwan Branch | Era Ogilvy Public Relations | Taiwan | |
| Japan/Korea PR Campaign of the Year | Gold | NIKKEI BLEND | Nikkei Inc. | Dentsu Inc. | Japan |
| Silver | Connecting KIDS | Kiko Network/CAN-Japan (Climate Action Network) | Dentsu Inc. and Dentsu Public Relations Inc. | Japan | |
| Bronze | Artistic Touch on BESPOKE Refrigerator | Samsung Electronics | Prain Global | South Korea | |
| South Asia PR Campaign of the Year | Silver | Rethink Notions of Masculinity - #ManEnough | Gillette India | Genesis BCW | India |
| Southeast Asia PR Campaign of the Year | Gold | Grab for Good | Grab | NA | Singapore |
| Silver | Accelerating Cloud for ASEAN’s Digital Economy | VMware | NA | Singapore | |
| Bronze | My Parent’s Passion | Singapore Tourism Board | ERA Myanmar with Amara | Myanmar | |
| Bronze | Biti’s Hunter Street – Proudly Made In Vietnam | BITI'S VIETNAM | DENTSU REDDER | Vietnam | |
| Asia-Pacific PR Campaign of the Year | No Award | ||||
| CAMPAIGN AWARDS | |||||
| Category | Award | Campaign Title | Client | Agency | Market |
| Arts, Entertainment & Media | Silver | Turning Waste into Wealth, the MTV way! | Viacom18 Media Pvt. Ltd | NA | India |
| Silver | Straps don't shame, says MTV | Viacom18 Media Pvt. Ltd | NA | India | |
| Best Use of Analytics | Silver | Empower F&B business tackling Covid-19 with data | iCHEF | The Hoffman Agency | Taiwan |
| Bronze | Bridging protection gap with AIA Power Critical Cover | AIA Singapore | Ogilvy Singapore | Singapore | |
| Best Use of Broadcast/Video | Gold | The Perfect Voiceovers | Causes for Animals Singapore | Edelman Singapore | Singapore |
| Bronze | Singapore Tourism Board “Encounter the Unexpected” IMC Campaign | Singapore Tourism Board Greater China | Ruder Finn Shanghai | China | |
| Best Use of Content | Gold | HP Esc Therapy | HP Australia | Edelman Public Relations | Australia |
| Silver | The Great Recamp | Great Northern Brewing Co. | FleishmanHillard, TBWA / Sydney, BOLT | Australia | |
| Bronze | DBS Heart work(s) | DBS Indonesia | NA | Indonesia | |
| Best Use of Digital | Gold | Mrs Fortune Teller | Manulife Singapore | AKA Asia | Singapore |
| Silver | HPV, 80% Relevant to You | Merck Sharp & Dohme (I.A.) LLC Taiwan Branch | Era Ogilvy Public Relations | Taiwan | |
| Bronze | Hennessy Foodie’s Lab | Hennessy | Ruder Finn Group | China | |
| Best Use of Social Media | Gold | From Packaging to Pop Culture: LAY’S Smile Story | PepsiCo India, LAY’S | Edelman India | India |
| Silver | Mrs Fortune Teller | Manulife Singapore | AKA Asia | Singapore | |
| Bronze | MTV Biryani Emoticon | Viacom18 Media Pvt. Ltd | NA | India | |
| Best Use of VR/AR | Gold | AR you ready for HEY!? | Nanyang Technological University, Singapore | NA | Singapore |
| Silver | Museum of Claims | Manulife Singapore | AKA Asia | Singapore | |
| Bronze | tmtplaza x LEGO Big Box Factory | tmtplaza | Boxing Promotions Limited | Hong Kong SAR | |
| Brand Development (Product) | Gold | OPPO 5G Hotel | OPPO | CampaignLab | Australia |
| Silver | Kotex Limited Edition Batik | Kimberly-Clark Trading (M) Sdn Bhd | Ogilvy Malaysia | Malaysia | |
| Bronze | The Great Australian Survivor's Treck | James Squire | Red Havas | Australia | |
| Bronze | Biti’s Hunter Street – Proudly Made In Vietnam | BITI’S VIETNAM | DENTSU REDDER | Vietnam | |
| Brand Development (Service) | Gold | Lullaby Service | mycar | Eleven | Australia |
| Silver | Visa’s “Super Travelers” Cross-Border Campaign | Visa | Ruder Finn Public Relations Consulting (Beijing) Co., Ltd Shanghai Branch | China | |
| Business-to-Business | Gold | Reckon In The Zone | Reckon | Red Havas | Australia |
| Silver | Driving Conversations on the Future of Health | Philips | Omnicom PR Group | Singapore | |
| Bronze | The Big Cyber Dialogue for Businesses | Barracuda Networks | Ruder Finn India | India | |
| Cause-Related - Diversity & Inclusion | Gold | The Perfect Voiceovers | Causes for Animals Singapore | Edelman Singapore | Singapore |
| Silver | Break The Silence | Grab | NA | Malaysia | |
| Bronze | Jewellery beyond Gender | Senco Gold and Diamonds | Adfactors PR Pvt. Ltd | India | |
| Cause-Related - Public Awareness | Gold | A Moment Against Silence | The Movember Foundation | Dentsu Aegis Network | New Zealand |
| Silver | HIKANSEN – FACT FASHION | Janssen Japan | OZMA PR | Japan | |
| Bronze | The New Word | Oatly | Edelman Hong Kong, Sunny Idea (HK) Limited | Hong Kong SAR | |
| Consumer Launch | Gold | Saving Laundry from Zombie Odors | Lion Corporation | Dentsu Inc. and Dentsu Public Relations Inc. | Japan |
| Bronze | The Great Australian Survivor’s Trek | James Squire | Red Havas | Australia | |
| Bronze | The New Word | Oatly | Edelman Hong Kong, Sunny Idea (HK) Limited | Hong Kong SAR | |
| Corporate Branding | Gold | Grab for Good | Grab | NA | Singapore |
| Silver | NIKKEI BLEND | Nikkei Inc. | Dentsu Inc. | Japan | |
| Bronze | Diversity in Disaster Preparation | Yahoo Japan corporation | Dentsu Inc. | Japan | |
| Corporate Publications | Gold | AR you ready for HEY!? | Nanyang Technological University, Singapore | NA | Singapore |
| Silver | Chengdu IFS Magazine–breeding the brand’s own KOC | Chengdu International Finance Square | NA | China | |
| Bronze | Viabuzz - The Voice of Viacom18 | Viacom18 | Gozoop | India | |
| Corporate Social Responsibility | Gold | Coca-Cola Foundation “Parents Guide for Bullying” | Coca-Cola Foundation | Ogilvy Taiwan | Taiwan |
| Silver | The Empathy Project: Ending Hurts of Careless Words | Boehringer Ingelheim | Golin Harris | Taiwan | |
| Bronze | Qatar Airways Global Green Channel | Qatar Airways | Golin China | China | |
| Environmental | Gold | “Save Lions” Project by Seibu Lions | Seibu Lions Inc. | Dentsu Inc. and Dentsu Public Relations Inc. | Japan |
| Silver | foodpanda delivers green | foodpanda | W Communications | Singapore | |
| Bronze | CanCrushChallenge Campaign | Novelis Korea | domobrodeur | South Korea | |
| Experiential PR | Gold | NIKKEI BLEND | Nikkei Inc. | Dentsu Inc. | Japan |
| Silver | Museum of Claims | Manulife Singapore | AKA Asia | Singapore | |
| Bronze | FWD x House 1881: Hong Kong Story Walk | FWD Insurance | Sinclair | Hong Kong SAR | |
| Bronze | HP Elite Dragonfly Launch | HP Inc. | Edelman | Singapore | |
| Financial Communications | Silver | Leading the Next Generation of US Stock Trading | TD Ameritrade | FleishmanHillard | Hong Kong SAR |
| Bronze | Comms advisor for Asia’s largest 2018/19 M&A | Anta | Hill+Knowlton Strategies | Hong Kong SAR | |
| Healthcare: Ethical | Gold | HIKANSEN - Fact Fashion | Janssen Japan | OZMA PR | Japan |
| Silver | Diabetes, Flu + You | Sanofi | GCI Health | Singapore | |
| Bronze | Welcome to “Vaccine Village” | Sanofi Taiwan | MediCom, Elite PR Group | Taiwan | |
| Influencer Marketing | Gold | Hotel Royal Chiaohsi: Mazu on Holiday | Hotel Royal Chiaohsi | Ogilvy Taiwan | Taiwan |
| Silver | Hennessy Foodie’s Lab | Hennessy | Ruder Finn Group | China | |
| Bronze | OPPO ANZ Ultimate Internship | OPPO | CampaignLab | Australia | |
| Bronze | ImagineCup:Bring your tech idea to life | Microsoft Asia | Edelman Singapore | Singapore | |
| Integrated Marketing | Gold | OPPO 5G Hotel | OPPO | CampaignLab | Australia |
| Silver | Turning Waste into Wealth, the MTV way! | Viacom18 Media Pvt. Ltd | NA | India | |
| Bronze | Airbnb Lost & Found Campaign | Airbnb | Edelman Beijing | China | |
| Internal Communications | Gold | Power Up | Manulife Singapore | AKA Asia | Singapore |
| Silver | WOW Campaign | DBS Bank | NA | Singapore | |
| Bronze | #23YearsOfGratitude | NA | Adfactors PR Pvt. Ltd | India | |
| Media Relations | Gold | Stop The Drama | Manulife Singapore | AKA Asia | Singapore |
| Silver | Google Maps 15th Anniversary | Google Indonesia | Image Dynamics | Indonesia | |
| Bronze | Return of an Icon | Raffles Hotel Singapore | Omnicom Public Relations Group | Singapore | |
| Non-Profit | Gold | A Moment Against Silence | The Movember Foundation | Dentsu Aegis Network | New Zealand |
| Silver | The Perfect Voiceovers | Causes for Animals Singapore | Edelman Singapore | Singapore | |
| Bronze | “I’m All Ears” campaign | Life Insurance Philanthropy Foundation | KPR | South Korea | |
| PR Event | Gold | A Moment Against Silence | The Movember Foundation | Dentsu Aegis Network | New Zealand |
| Silver | TENGA Bar - AGNET! | TENGA | K-concept, Elite PR Group | Taiwan | |
| Bronze | Raya Sempoi - Touch 'n Go eWallet | TNG Digital Sdn Bhd | Zeno Malaysia | Malaysia | |
| Promotional Activity | Gold | Jewellery beyond Gender | Senco Gold and Diamonds | Adfactors PR Pvt. Ltd | India |
| Silver | Think Like Leonardo da Vinci 500th Anniversary Exhibition | Hong Kong Innovation Foundation, Olympian City | Collaboration Consultancy Ltd, Above The Line Company Limited | Hong Kong SAR | |
| Bronze | Love Doesn’t Make Sense. A Gift Does. | PChome Online Marketing Center | Era Ogilvy Public Relations | Taiwan | |
| Public Affairs | Gold | Diversity in Disaster Preparation | Yahoo Japan corporation | Dentsu Inc. | Japan |
| Silver | Diabetes, Flu + You | Sanofi | GCI Health | Singapore | |
| Bronze | Excellence in Access Communications | Xian Janssen | TransComm Group, Burson Cohn & Wolfe, OgilvyPR | China | |
| Public Education | Gold | Break The Silence | Grab | NA | Malaysia |
| Silver | Love Myself: Overcoming the Fear of HIV Testing | Taiwan AIDS Society & Taiwan AIDS Nurses Association | Golin | Taiwan | |
| Bronze | Men, Get Hard Rightly! | Pfizer Advanced Pharmaceutical Company Limited | MediCom APAC, Elite PR Group | Taiwan | |
| Public Sector | No Award | x | x | x | x |
| Reputational/Issues Management | Bronze | IndiGo Flying High Despite Cockpit Battle | InterGlobe Aviation (IndiGo) | Genesis BCW | India |
| Sports | Gold | #NBAInMyBackyard (NBA Mere Aangan Mein) | NBA India | Genesis BCW, Wordwork Communications | India |
| Silver | Home Run Taiwan | CTBC Bank | Havas Taiwan | Taiwan | |
| Bronze | FWD North Pole Marathon 2019 | FWD Life Insurance Company (Bermuda) Limited | MSL Group | Hong Kong SAR | |
| Technology | Silver | ImagineCup:Bring your tech idea to life | Microsoft Asia | Edelman Singapore | Singapore |
| Bronze | OPPO 5G Hotel | OPPO | CampaignLab | Australia | |
| Bronze | tmtplaza x LEGO Big Box Factory | tmtplaza | Boxing Promotions Limited | Hong Kong SAR | |
(This article first appeared on CampaignAsia.com)
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