Campaign India Team
Jan 21, 2022

Rediffusion bags Nippon India MF's creative mandate

Account won post a multi-agency pitch

Rediffusion bags Nippon India MF's creative mandate
Rediffusion has bagged the creative mandate of Nippon India Mutual Fund. The account was won following a multi-agency pitch. The agency's Mumbai office will handle the account. 
 
Sandeep Walunj, CMO, Nippon Life India AMC, said, “Awareness of personal finance and penetration of mutual funds and ETFs is on an upswing and it is a very opportune time for a communication powerhouse like Rediffusion to join hands with us to further our quest of investor education, handholding, inculcating responsible investing habits and strengthening the brand as well as business. The global experience of the leadership team at Rediffusion will also help us strengthen our international business."
 
Kalyani Srivastava, EVP and head, Rediffusion Mumbai, said, “It is an honour and a privilege for Rediffusion to be working with Nippon Life India Asset Management. Nippon has been a pioneer-innovator in the financial services space, with 132 years of global experience. In the short while that we have been interacting with Team Nippon, we have been exposed to some fascinating perspectives on how the investor choices will pan out in the months and years to come. We look forward to a very enlightening, and rewarding, experience on the NIMF account.” 
Source:
Campaign India

Related Articles

Just Published

1 day ago

Lollapalooza: A cultural investment for brands, not ...

Brands are increasingly viewing live event marketing as an effective way to generate engagement, moving beyond placing their sponsorship logo on a banner.

1 day ago

Wizikey unveils AI-powered social media monitoring tool

A global consumer electronics major and an entertainment studio conglomerate are the solution's early adopters.

1 day ago

Beyond IWD: Marico’s CMO on why gender conversations...

The gender gap in leadership isn’t about a lack of talent but rather about workplace biases, flawed hiring practices and rigid expectations. Marico’s Somasree Awasthi talks to Campaign on what needs to change and why companies can’t afford to wait.

1 day ago

Capgemini appoints FleishmanHillard as global comms ...

The account moved after a competitive pitch