Advertising Media Digital Awards
Campaign India Team
Sep 17, 2014

Spikes Asia 2014: O&M's 'The Good Road' for Castrol Activ and Bengaluru Traffic Police among 10 Innovation shortlists

522 Indian entries this year, of a total of 4984 from 22 countries

Spikes Asia 2014: O&M's 'The Good Road' for Castrol Activ and Bengaluru Traffic Police among 10 Innovation shortlists
The product innovation conceptualised by Ogilvy & Mather to promote the use of helmets by those riding two-wheelers, for the Bengaluru Traffic Police, supported by Castrol India, is among 10 shortlists at the Innovation Lions category of Spikes Asia 2014.

 
Shortlisted entries will be presented live to the Innovation jury led by Emad Tahtouh, director of applied technology, Finch, during the Festival - on 24 September. The judging will be open to all Spikes Asia 2014 delegates. 
 
The Festival will be hosted in Singapore from 23 to 26 September. In all, the awards have attracted 522 Indian entries this year, of a total of 4984 from 22 countries.
Source:
Campaign India

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Googlies on Google: A curiosity-driven game for search

1 Googlies on Google: A curiosity-driven game for search

Weekend Fun: The Blue Film Festival

2 Weekend Fun: The Blue Film Festival

Phyllis Project: Attempting to rewrite the script for women in advertising leadership

3 Phyllis Project: Attempting to rewrite the script for women in advertising leadership

Rakesh Thukral succeeds Warren Fernandez as Edelman’s APAC CEO

4 Rakesh Thukral succeeds Warren Fernandez as Edelman’s APAC CEO

Skoda India banks on localised marketing to generate mass appeal for Kylaq SUV

5 Skoda India banks on localised marketing to generate mass appeal for Kylaq SUV

Bisleri’s retro revival targets Gen Z with nostalgia and sustainability

6 Bisleri’s retro revival targets Gen Z with nostalgia and sustainability

An insider’s playbook to PR crisis mitigation

7 An insider’s playbook to PR crisis mitigation

FCB Group India's Dheeraj Sinha on commanding agency results and self-respect

8 FCB Group India's Dheeraj Sinha on commanding agency results and self-respect

Marketers bet big on brand-building, not just quick wins

9 Marketers bet big on brand-building, not just quick wins

Understanding the nudge-sludge dynamic in marketing

10 Understanding the nudge-sludge dynamic in marketing

Related Articles

Spikes Asia announces 2025 jury presidents
Awards
2 days ago
Staff Reporters

Spikes Asia announces 2025 jury presidents

Spikes Asia 2014: Make Every Yard Count (JWT), Kan Khajura Teshan (Lowe, PHD) bag two Golds each; Ogilvy's 'The Good Road' wins Innovation Spike
Advertising
Sep 27, 2014
Campaign India Team

Spikes Asia 2014: Make Every Yard Count (JWT), Kan ...

Spikes Asia expands to year-round events, 2025 submissions now open
Awards
Oct 24, 2024

Spikes Asia expands to year-round events, 2025 ...

Castrol Activ urges consumers to go down the right path
The Work
Nov 03, 2022
Campaign India Team

Castrol Activ urges consumers to go down the right ...

Just Published

Matchmaker, matchmaker, find me a mattress
Advertising
1 day ago
Campaign India Team

Matchmaker, matchmaker, find me a mattress

Popular matchmaker Sima Taparia features in The Sleep Company's new wedding campaign, this time matchmaking mattresses.

Reliance-Disney merger creates a $8.5 billion media giant
Advertising
1 day ago
Campaign India Team

Reliance-Disney merger creates a $8.5 billion media ...

The new entity is structured around three key divisions—entertainment, digital streaming, and sports.

Political tension meets platform drama
Digital
1 day ago
Rahat Kapur

Political tension meets platform drama

As big tech's entanglement with politics draws fresh scrutiny post-US election, Western platforms face a deepening trust crisis—from X's advertiser exodus to Meta's legal battles—while Asian tech firms vie to emerge as credible alternatives.

Dentsu Q3 2024 earnings: Japan's growth contrasts with APAC fall
Advertising
1 day ago
Matthew Keegan

Dentsu Q3 2024 earnings: Japan's growth contrasts ...

Despite a robust 2.8% Q3 increase in Japan, Dentsu has downgraded its full-year outlook to flat (0%) due to a sharp fall in the APAC region.