Tara Kapur joins as VP and head of Grey PR

Tara Kapur has been appointed vice president and head of Grey Public Relations, India. Tara will lead the agency's national business, strategy and client servicing operations across branches. She will report to Jishnu Sen, COO, Grey India.

Tara has nearly 20 years of experience in marketing and PR. With a Masters in Economics, Tara started her career with Good Relations, moving to Ogilvy PR to lead the Bombay team. Before joining Euro RSCG in 2001 where she spent the last eight years, she also set up the Public Relations profit centre for McCann Erickson India.

Commenting on her new role, Tara said, "I am excited about the new mandate at Grey India and the road ahead. The complex business and media environment of today calls for 'strategy-based' innovative PR campaigns that help our clients meet their business objectives or address specific challenges. I look forward to working on innovative strategies for our clients."

Sen said, "A strong PR offering is a critical part of any integrated communication solution. Grey delivers in integration and it has been the cornerstone of our success story. Tara is a fabulous professional with immense reputation. Her coming on board is a key part of our long term plans."