Campaign India Team
Nov 17, 2023

Use of AI for creating deepfakes a concern, media must educate people: PM Modi

The Prime Minister cited his own doctored 'Garba' video to highlight the issue of deepfakes in the country

Use of AI for creating deepfakes a concern, media must educate people: PM Modi
Prime Minister Narendra Modi flagged the use of artificial intelligence for creating deepfakes saying this can lead to a big crisis, as he urged the media to spread awareness about its misuse and impact to educate people on 17 November, according to a PTI report.
 
Highlighting the emerging dangers posed by deepfakes, the Prime Minister urged media persons to enlighten people about the negative effects of using AI to spread harmful content such as the misrepresentation of individuals in deepfakes. 
 
Addressing the media at BJP's 'Diwali Milan' programme at the party's headquarters in New Delhi, he said he recently saw a video of him singing in a garba festival which was also fake or doctored, adding that there are many other such videos online. Modi further stated that in a diverse society like ours, deepfakes can cause a big crisis and even stoke the fire of disaffection in society as people generally trust anything associated with the media.
 
The 'deepfakes' issue made headlines recently after digitally altered videos of some Bollywood actors, including actor Rashmika Mandanna, surfaced on social media. 
 
The Ministry of Electronics and Information Technology issued an advisory to social media platforms, underlining the legal provisions that cover such deepfakes and the penalties their creation and circulation may attract.
 
The Government cited Section 66D of the Information Technology Act, 2000, which relates to 'punishment for cheating by personation by using computer resource'. The section also cites a penalty of up to one lakh rupees and imprisonment of up to three years for violators.
 
 
Source:
Campaign India

Related Articles

Just Published

6 hours ago

Campaign India PR Awards 2025: Winners announced

Value 360, MSL, On Purpose shine at the industry celebration for communication professionals.

14 hours ago

Programmatic controlled 88% of ad impressions in ...

The digital ad impressions grow 7% in 2024 compared to 2023; posts 12.7 times growth when compared to 2020 levels.

15 hours ago

Should brands compensate consumers for their data?

As brands increasingly adopt tactics to collect first-party data, questions arise about the value of compensating consumers for their data and how such practices might influence customer loyalty and trust.

16 hours ago

ASCI partners with gaming bodies to curb illegal ...

A monitoring cell to be set up to collaboratively spot and report offshore betting and gambling advertisements in India.