Campaign India Team
Dec 09, 2008

Vh1 gets racier US version of Big Boss to India

Vh1 will soon be airing the international version of the recently concluded reality show Big Boss to India. The US edition of the reality show Big Brother features 16 house guests competing for a cash prize of $5,00,000.The US edition of the show is expected to be far racier than the Indian version (Big Boss) which aired on Viacom18’s general entertainment channel Colors. In the US version, the house guests are paired for various chores, and even share a bed. Unlike in the Indian edition though, the house guests eliminate themselves.

Vh1 gets racier US version of Big Boss to India

Vh1 will soon be airing the international version of the recently concluded reality show Big Boss to India. The US edition of the reality show Big Brother features 16 house guests competing for a cash prize of $5,00,000.

The US edition of the show is expected to be far racier than the Indian version (Big Boss) which aired on Viacom18’s general entertainment channel Colors. In the US version, the house guests are paired for various chores, and even share a bed. Unlike in the Indian edition though, the house guests eliminate themselves.

Commenting on the launch, Ferzad Palia, associate general manager, Vh1 India said, "We are extremely excited about bringing 'Big Brother' to the Indian screens. Indian audiences have clearly loved Big Boss on Colors; with the launch of Big Brother on Vh1, we will take reality experience to a newer high. Our viewers can get ready to experience 'sensational reality' with Big Brother Season 9 USA and we promise that this original version will have our viewers hooked to the entertainment and spice."

The series hits TV screens in India from December 14.

Source:
Campaign India

Related Articles

Just Published

5 hours ago

Campaign Asia-Pacific's inaugural 50 Over Fifty winners

Campaign's first-ever list of achievers aged 50+, a cohort pushing the marcomms industry forward through tenacity, experience, mentorship and entrepreneurial drive.

6 hours ago

Former AKQA boss Ajaz Ahmed launches shop to ‘rival ...

Studio.One makes its debut with several ex-AKQA staffers.

7 hours ago

From labels to loyalty: Trust takes centre stage in ...

As the wellness market evolves, so does the need for accountability. Brands that embrace this trend will earn long-term consumer loyalty, says You Care Lifestyle CEO.

8 hours ago

Horlicks puts mischief back on the growth chart

In a world chasing report cards, its new campaign, created by FCB Neo, argues that curiosity—and a little rebellion—are the real success metrics.