Zee Telugu has revamped its logo and brand identity.
The revamped identity was unveiled by actor Naveen Polishetty at the Zee Mahotsavam on 21 May on Zee Telugu.
With this refreshed identity the GEC intends to build regional relatability and strengthen its viewership numbers.
According to a statement from Zee, the new logo represents the regional flavour and urges people to become ‘purposeful’ in life, telling them to become ‘breadwinners’ and have a sense of fulfillment and direction.
Zee Telugu is also moving to a rule-bending approach, in a bid to bring about a positive change in the society and to strike a balance between providing guidance and support, while also fostering a strong, trusting, and enjoyable relationship.
The logo aspires to visually communicate the refreshed brand message of Zee Telugu.
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