Campaign roundup: Week of 4 Nov

Grand Hyatt campaign celebrates life's milestones

Hyatt has launched the Grand Hyatt brand’s new regional campaign, 'Be More Grand', across the Asia-Pacific region. The campaign encourages guests to celebrate life’s significant and small milestones, spotlighting the transformative power of travel and luxury hospitality experiences.

The campaign features five Grand Hyatt hotels, pairing with personalities to illustrate meaningful celebrations. The short films capture experiences such as planning a wedding, moments of self-reflection, and the bond between a mother and daughter. The aim is to convey how Grand Hyatt hotels elevate these occasions with distinguished service, fine dining, and striking architecture.

The initiative builds on Hyatt’s broader 'Be More Here' global campaign, which emphasises being present in memorable moments. In Mumbai, the campaign showcases lifestyle influencer Aashna Shroff’s wedding preparations, with Grand Hyatt Mumbai offering a personalised and grand setting. It also highlights Grand Hyatt’s wedding and event services, including custom planning, curated floral arrangements, cake tastings, and luxurious accommodations.

Centrum campaign addresses hidden gaps in nutrition

Centrum has launched a campaign to highlight nutritional gaps that may be overlooked in regular diets. Targeting adults and those over 50, the initiative aims to raise awareness about potential deficiencies even when meals seem nutritionally complete.

The campaign, featuring films for different age groups, discusses common signs of micronutrient deficiency such as fatigue, energy loss, and joint pain. It stresses the importance of incorporating multivitamins alongside a balanced diet and active lifestyle to address these issues. Real health experts are featured to illustrate the role of Centrum multivitamins in meeting daily nutritional requirements tailored to Indian standards.

The films use simple demonstrations to convey how multivitamins can bridge nutrition gaps. Available on TV and digital platforms like YouTube and Instagram, the campaign seeks to educate and inspire Indians to examine their dietary habits and prioritise internal wellness.

Pulse Candy launches #ScreamForPulse contest

Pulse Candy, from the Dharampal Satyapal Group (DS Group), has launched the #ScreamForPulse contest to celebrate National Candy Day. The interactive game invites participants to control an on-screen character using the decibel level of their screams, with the aim of collecting Pulse candies. The louder the scream, the higher the character jumps. Players with top scores will have the chance to win prizes.

The game is hosted on a dedicated microsite, www.pulsecandyday.com, where candy enthusiasts can compete and share their achievements on social media. The contest is designed to engage a youthful audience, merging the excitement of gaming with the festive spirit of Candy Day.

Pulse Candy, introduced in 2015, has maintained its position as India’s leading hard-boiled candy brand for eight consecutive years. The #ScreamForPulse campaign is expected to add a new dimension to the brand's appeal and drive active participation from its fanbase.