WolfzHowl opens offices in Telangana, Andhra Pradesh
Mumbai-based brand strategy consultancy WolfzHowl has expanded its operations into Telangana and Andhra Pradesh. With over 12 years of experience across India and international markets, the firm specialises in hyper-local marketing, helping brands address business challenges and foster growth. WolfzHowl has worked with both regional and national brands, including Zomato, to create tailored marketing strategies for local audiences.
The expansion aims to assist businesses in the Telugu states by providing expert consultancy to scale their presence both nationally and internationally. The firm intends to collaborate with industries such as BFSI, pharmaceuticals, real estate, FMCG, and retail, leveraging its experience with brands like ICICI, Abbott, and Hotstar. Additionally, WolfzHowl is seeking to form partnerships with local advertising, digital, and PR agencies to further strengthen brand development across the region.
Vani Venkatesh to join Delhivery as chief business officer
Vani Venkatesh has been appointed as chief business officer at Delhivery, India’s largest integrated logistics service provider, effective from 28 February 2025. With over two decades of experience, Vani has held leadership roles at Airtel, McKinsey, Unilever, and Abbott Nutrition. She will oversee Delhivery’s key business units, including core transportation services and supply chain operations, as well as client servicing and marketing functions.
Vani’s expertise in managing complex businesses within dynamic markets is expected to further strengthen Delhivery’s leadership team and contribute to the company’s ongoing growth.
Beardo partners with Qoruz to enhance influencer marketing
Beardo has partnered with Qoruz, an AI-powered influencer marketing platform, to enhance its influencer marketing strategy. By leveraging Qoruz’s data-driven insights, Beardo aims to optimise creator collaborations, boost engagement, and strengthen its brand storytelling.
The collaboration will provide Beardo with real-time creator insights, competitive benchmarking, and comprehensive campaign reporting. Qoruz’s expertise in influencer intelligence will help Beardo develop more targeted and effective marketing campaigns.
This partnership underscores Beardo’s commitment to innovation in digital marketing, as it seeks to improve its influencer collaborations and achieve higher audience engagement.
Neokred Technologies rebrands to reflect business transformation
Neokred Technologies has undergone a business-to-brand transformation with the support of strategy firm Sam & Andy. The rebranding aims to distinguish Neokred in the competitive fintech sector and effectively communicate its value proposition to both B2B and B2C customers.
The transformation involved a shift from being perceived as a service provider to positioning Neokred as a product company. Sam & Andy developed a new brand positioning, 'Power to You', and redesigned Neokred’s brand identity, including a new logo and colour palette. The rebranding also includes a customer-centric approach, focusing on creating long-term competitive advantages.
ADK India revamps Jaipur Literature festival website
ADK India has redesigned the Jaipur Literature Festival (JLF) website, enhancing its digital presence with a user-friendly interface and mobile-first approach. The revamped platform integrates event schedules, speaker profiles, and ticketing options to improve accessibility for a global audience.
Inspired by the peacock, a symbol of cultural significance, the design features deep pink, purple, and gold hues. The website includes interactive elements, fluid animations, and a streamlined structure to offer a seamless browsing experience across devices. The modernisation aligns with JLF’s position as the world’s largest free literary festival, ensuring it meets the evolving needs of attendees, authors, and partners.
JLF, known for celebrating literature and culture, will benefit from the redesign’s emphasis on engagement and functionality. ADK India’s approach merges traditional aesthetics with contemporary digital solutions, reinforcing the festival’s identity while improving usability.
Veeba partners with Celebrity MasterChef India again
Veeba has renewed its partnership with Celebrity MasterChef India for a second consecutive season, continuing its association with the popular cooking competition. The show, airing on SONY LIV, will feature television actors and influencers competing in culinary challenges judged by chefs Vikas Khanna and Ranveer Brar, along with director and choreographer Farah Khan.
Veeba’s range of sauces and condiments will be integrated into the competition, playing a key role in pantry selections and Mystery Box challenges. The brand aims to reinforce its message that cooking efforts deserve to be rewarded with great taste.
The show’s contestant lineup includes Gaurav Khanna, Tejasswi Prakash, Dipika Kakar, Rajiv Adatia, Nikki Tamboli, Archana Gautam, Faisal Shaikh, Usha Nadkarni, Kabita Singh, Chandan Prabhakar, and Abhijeet Sawant. The partnership aligns with Veeba’s ‘Mehnat Ka Phal Veeba Hota Hai’ (Fruit of labour is Veeba) campaign, which celebrates food as a reward for hard work.
Rahul Gangwani named editor of Esquire India
RPSG Lifestyle Media has appointed Rahul Gangwani as the editor of Esquire India, marking the publication’s entry into the Indian market. Gangwani, who has over a decade of experience in lifestyle and entertainment media, previously served as editor-in-chief of Lifestyle Asia India and digital editor at Filmfare.
At Lifestyle Asia India, Gangwani was instrumental in integrating digital content with experiential events, reinforcing the brand’s presence in the luxury lifestyle sector. His leadership at Esquire India is expected to shape its editorial direction, focusing on style, culture, and individuality for the modern Indian man.
Esquire, a global men’s publication known for its coverage of fashion, culture, technology, and wellness, will tailor its Indian edition to local sensibilities. RPSG Lifestyle Media, a division of the RP-Sanjiv Goenka Group, also publishes The Hollywood Reporter India and Manifest and has plans to expand into other lifestyle segments.
Chandni Gaglani appointed head of Aisle Network
Aisle Network has appointed Chandni Gaglani as its head to oversee its strategic vision and expansion. Gaglani, with over a decade of experience in marketing and product strategy, will focus on driving innovation and overseeing growth across key domains including product development, marketing, and operations.
Aisle, which is backed by Info Edge, has become a key player in India's high-intent dating market, offering curated matchmaking experiences tailored to Indian sensibilities. Under Gaglani’s leadership, the company aims to enhance its platform’s reach with new product innovations and industry-first initiatives.
Gaglani brings experience from previous roles at Flipkart, Myntra, and Udaan, where she led significant marketing and product strategy transformations. Her leadership at Aisle is expected to drive further growth for the company’s portfolio of five key apps. Aisle Network has also reported a 40% year-over-year improvement in key app performance, underscoring its growing market presence.
Eggfirst to drive Madhavbaug’s brand expansion
Madhavbaug has appointed Eggfirst as its agency of record (AOR) to enhance brand outreach, with a focus on rural and semi-urban markets. As part of the collaboration, the Ayurvedic healthcare provider has signed actor Sonu Sood as its brand ambassador.
Madhavbaug, specialising in treating lifestyle diseases through Ayurvedic methods, operates over 350 clinics across India. The partnership with Eggfirst aims to boost Madhavbaug’s visibility and reinforce its credibility. Sonu Sood’s involvement in the campaign is expected to resonate with audiences focused on health and fitness.
DViO Digital bags social media mandate for itel
itel has awarded its social media management mandate to DViO Digital for the India market. Under the terms of the deal, DViO will be responsible for driving itel's social media strategy for its mobile and smart gadgets portfolio, and enhance its digital footprint in the country.
Claimed to be the world’s fourth-largest mobile phone manufacturer, itel, part of the TRANSSION Group, has been focusing on offering accessible and affordable products since its entry into India in 2016. Headquartered in Pune, DViO Digital has its offices in six countries across the Middle East and South-East Asia.
India has been witnessing significant growth in digital adoption, especially in tier-2 and tier-3 cities, where affordable smartphones and accessories have gained traction. DViO Digital will employ data-driven insights, creative content, and digital-first solutions to engage with itel's target audiences in India’s growing digital market. DViO will also be tasked to create culturally relevant digital campaigns that resonate with Indian audiences, particularly from small cities.
Amit Gujral joins Aarambh advisory board
Aarambh Communications has announced the addition of Amit Gujral to its Advisory Board. Gujral, a former Chief Marketing Officer at JK Tyre & Industries Ltd and LG Electronics India Ltd, brings 29 years of experience in branding, advertising, and product marketing.
In his new role, he will provide strategic guidance and oversight to support the firm’s expansion in marketing and public relations services. Aarambh Communications specialises in integrated brand strategy, media relations, digital marketing, and related services across sectors such as fintech, healthcare, consumer goods, and education.
Gujral’s role is expected to involve advising on campaign strategies, market positioning, and long-term business growth initiatives. The decision follows a review of the company’s growth strategy and reflects an effort to integrate industry expertise into its advisory structure.
Britannia CMO Amit Doshi resigns
Britannia Industries announced that Amit Doshi has submitted his resignation as Chief Marketing Officer. The resignation was received on 31 January 2025, with Doshi’s final working day set for 17 March 2025. Doshi was responsible for managing marketing operations for product segments including biscuits, creme wafers, and salty snacks. His role involved overseeing brand management, developing new product roadmaps, and executing initiatives aimed at building brand equity and market share.
Prior to his tenure at Britannia Industries, Doshi held roles at Perfetti Van Melle and Lenovo. The company confirmed that Doshi’s departure is effective from 17 March 2025 and that it is managing the transition process. Britannia Industries is reviewing its leadership structure in the marketing division as part of its ongoing efforts to reinforce its market position.
The 24th edition of the India Fashion Forum was held at Grand Sheraton, Whitefield, Bengaluru on January 28 and 29, 2025. The event brought together industry leaders, fashion innovators, and retail professionals to discuss trends and strategies in the fashion retail sector. Flags Communications was appointed to manage the public relations and media outreach for the forum. The event, themed 'India Fashion Collaboration: From Peers to Partners,' hosted over 1,500 attendees, more than 500 brands, over 300 industry speakers, and in excess of 100 exhibitors.
Flags Communications was responsible for coordinating press releases, managing media interactions, and ensuring that the discussions and panel sessions received coverage in key industry publications. The agency’s role included scheduling media interviews and distributing event information across multiple channels to reach a wider audience.
Forbes India onboards Suveen Sinha as editor
Forbes India announced the appointment of Suveen Sinha as the editor to oversee editorial operations and digital content strategy. Suveen Sinha brings over 30 years of experience in journalism from various newsrooms, international organisations, and media ventures. He joins Forbes India from Business Standard, where he served as chief content editor.
His role at Forbes India involves managing editorial content and steering the platform’s growth in the business news segment. The appointment forms part of Forbes India’s effort to enhance its editorial voice and to expand its digital reach.
The company expects that his experience in business, finance, and policy reporting will help align the publication’s content with evolving market trends. The new Editor will be responsible for content planning, managing newsroom operations, and implementing innovative storytelling methods.
Gayatri Yadav appointed as Reliance Group's CMO
Reliance Industries has named Gayatri Vasudeva Yadav as group chief marketing officer and executive vice president of strategic initiatives in the chairman’s office. Yadav joins the company following her tenure at Peak XV Partners, previously known as Sequoia India and SEA. In her previous roles, Yadav managed marketing operations and consumer strategy initiatives at Star India and held brand management responsibilities at Procter & Gamble and General Mills India.
At Reliance Industries, she will oversee marketing functions and contribute to strategic planning at the chairman’s office. The appointment is part of the company’s review of its marketing operations and its effort to enhance strategic initiatives across its portfolio.
Immerso, Everdome collaborate for metaverse-AI integration
Immerso, an Eros Innovation company, and Everdome have formed a partnership to integrate artificial intelligence with metaverse technology for digital entertainment. The collaboration will combine Immerso’s portfolio of over 12,000 film titles with Everdome’s immersive technology platform. The joint initiative aims to create new digital experiences by integrating film content into virtual environments.
The companies plan to develop immersive content that allows users to experience films in a virtual setting, thereby extending the reach of traditional media formats. Immerso contributes extensive content resources from its association with Eros Media, while Everdome brings its expertise in creating interactive digital environments.
Shubhodip Pal leads IMS division of ITW Universe
ITW Universe has appointed Shubhodip Pal as the chief executive officer of its Integrated Marketing Services division. Pal brings extensive experience from previous roles at organisations such as Samsung, Hewlett-Packard, and Micromax. His work has spanned sectors including consumer electronics, sports, finance, and entertainment.
In his new role, Pal will oversee the division’s strategy in developing marketing solutions across sports, media, and entertainment. ITW Universe aims to provide a single-window solution for brands by integrating media, creative services, and sponsorship activations across multiple platforms.
Pal’s appointment follows his tenure as CEO and co-founder of a Singapore-based gaming platform, where he led market entry and strategic partnerships. The move is part of ITW Universe’s efforts to expand its service portfolio and strengthen its position in the marketing services industry.
Hyatt Centric unveils speakeasy branding
Hyatt Centric Chandigarh has opened a new speakeasy bar named PVT LTD within its premises. The bar is accessible by invitation only and operates with a unique access code. Admatazz was responsible for the development of the brand strategy, visual identity, and all related collateral, including the logo, brand book, menu, takeaway bags, coasters, and promotional materials. The project was executed to align the speakeasy’s identity with the hotel’s overall brand framework.
The concept is designed to offer a controlled, private experience for a specific customer segment. The branding work was carried out from the initial concept stage through to execution, with efforts focused on creating a clear and consistent brand message. The launch is part of an effort to diversify offerings at Hyatt Centric Chandigarh and to provide an alternative hospitality option within the hotel. The project represents a collaboration between the hotel management and Admatazz to introduce a new type of customer experience.
Snap Inc names Ajit Mohan as chief business officer
Snap Inc has promoted Ajit Mohan to the position of chief business officer to oversee its advertising operations globally. Mohan, who joined the company in November 2022 as president for the Asia-Pacific region, will now focus on expanding and refining Snap’s advertising revenue worldwide. This restructuring follows Snap’s efforts to align its business units to better serve advertising partners across regional markets. Mohan’s appointment is part of broader leadership changes aimed at addressing the needs of various global markets, with new executive roles created for the Americas, Europe, the Middle East and Africa (EMEA), and APAC.
Snap also revealed its financial results for the quarter and full year ended December 31, 2024. The company reported a 14% year-over-year revenue growth, driven by a significant increase in active advertisers, which more than doubled in the fourth quarter. Snap’s CEO, Evan Spiegel, highlighted the company’s progress in growing its community, improving user engagement, and diversifying its revenue sources.
Mohan’s leadership in APAC has been instrumental in Snap’s growth in the region, particularly in India, where the platform now has over 200 million monthly active users. Before joining Snap, Mohan held key roles at Meta and Hotstar, where he played a role in the expansion of both companies in India’s digital landscape.
Kunal Jeswani named CEO of Ogilvy ASEAN
Air Canada awards India PR mandate to Actimedia
Air Canada has selected Actimedia PR and Digital as its communications partner for the Indian market. The appointment is part of a global mandate awarded to the PR agency for EMEA and India. Actimedia will manage Air Canada’s public relations and brand presence across the Indian market.
The airline currently operates up to 11 weekly flights from Toronto to Delhi and Mumbai, with daily services from Montreal to Delhi. Air Canada plans to expand its summer 2025 schedule, adding new routes from Naples and Porto to Montreal, while also increasing capacity on existing routes. The expanded network aims to facilitate travel for business, leisure, and student passengers between India and Canada.
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