CenturyDoors, the door brand from the house of Century Plyboards, has launched a film to remind users about the importance of a termite-proof durable door. Conceptualised by Wunderman Thompson, the film highlights how the door has to endure specific tests of slamming and more exposure to water in consumer households.
The film features actor Tiku Talsania who plays the protagonist. While he sits to eat a plate full of boiled eggs, he is disturbed by the chaos caused by the termites. The film ends with a voiceover educating the customers about what may happen as a consequence of misinformed purchases.
Nikita Bansal, Executive Director, CenturyPly said, “CenturyDoors is built to endure everything a door is subjected to everyday. The product is an all-rounder not only in terms of tested features but also in terms of exclusive designs. The product is manufactured using CenturyPly that is synonymous with strength and durability. Our new film for CenturyDoors conveys the disadvantages of not choosing a termite proof door. It has been depicted in a language that is most relatable to our customers. With this film we simply want to make our customers aware of the challenges that are inevitable with the wrong choice of doors and thus urge them to trust only pioneers when it comes to home interiors. With a wide range of features and designs, CenturyDoors is here to change the game for doors as a category.”
The campaign is being aired across social media and digital.
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