Durex from the RB stable has launched an online campaign led by a music video, featuring new brand ambassador Ranveer Singh.
The video features Singh and a host of dancers engaged in a dance move themed the ‘Rex’. The new campaign attempts to reinforce the brand’s belief that ‘great sex moves you’ - Singh breaks into the dance soon after a session of great sex.
Nitish Kapoor, general manager, RB India, said, “As a global category leader, Durex is passionate about sexual wellbeing and understands the importance of connecting with youth in the country. Through our partnership with Ranveer, who is a hugely popular figure and loved by young people across the country, we will be able to positively engage in a discussion around the subject of sexual well-being and safe sex in India. ‘Great Sex Moves You’ is the language Durex is speaking across the globe and we are extremely excited to launch our first campaign with Ranveer Singh – Do The Rex.”
Credits
Creative agency: None
Digital agency: DigitasLBi
Director (film): Karan Kapadia
Choreographers: Bosco Caesar
Cinematographer: Ravi Varman
Music: Mikey McCleary
Lyrics and voice: Ranveer Singh
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