HUL urges India to #StartALittleGood
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Virtual influencers: The future of brand storytellin...
SOUNDING BOARD: As virtual influencers made their presence felt throughout 2024, Campaign probes how their use in brand campaigns is sparking a debate on authenticity and trustworthiness.
Ad industry hiring heats up: 9% growth steady amid ...
Digital marketing and content creation drive 9% hiring growth, putting fresh talent in the spotlight for advertising agencies.
Duroflex redefines love and comfort for modern couples
This wedding season, it celebrates evolving relationships, spotlighting everyday love and inclusive connections with a playful, relatable twist.
India's OTC market: Combining tradition and tech ...
To stay ahead in the evolving OTC market, Himalaya Wellness Company's business director maintains that brands must balance between digital innovation and traditional methods.