Campaign India Team
Jul 22, 2015

Red FM bajaaos for another cause, this time it's #SupportRedFM

The video raises a voice against ban on Digital Radio Broadcasting in the phase III FM auctions

Here's a film (above) that went live on 935 Red TV on 20 July 2015. 
 
It establishes what the network that's brought us many delightful campaigns wants us to do: #SupportRedFM. 
 
Red FM, part of the Digital Radio Broadcasting, in which the currently embattled Sun Network has a stake, had been debarred from the phase III FM auctions by the Ministry of Information and Broadcasting, citing lack of 'security clearance' from the Ministry of Home Affairs. 
 
The company decided to take the I&B Ministry to court. As per media reports dated 22 July, the Delhi High Court bench has said a day prior that the procedure for security clearance with respect to the FM auction was 'vague and open to misuse' and suggested that the government postpone the auction until the matter has been heard. 
 
Source:
Campaign India

Related Articles

Just Published

20 minutes ago

Initiative wins Volvo's global media account, China ...

Account was worth $448.7 million in 2023.

3 hours ago

Five insider tips to make your festive campaigns shine

Creating memorable festive season campaigns is all about innovatively weaving the values of authenticity and empathy into the narrative, says the business head for north and east at Brand Street Integrated.

4 hours ago

Farewell to 2024; A glimpse into 2025

Taking a holiday break from our daily newsletter until January 2nd, Campaign India reflects on 2024’s marketing moments and trends shaping 2025.

4 hours ago

Samsung’s Tab turns festive sketches into AR magic

This holiday, the smartphone company blends creativity and AI with an AR Santa game, redefining Christmas fun on the Galaxy Tab S10 Ultra.