Campaign India Team
Aug 10, 2022

Rhea and Harshvarrdhan Kapoor have their Skinn in the sibling game with Titan

Watch the film conceptualised by Ogilvy here

Skinn, the fragrance brand from Titan, has rolled out a campaign titled #BestSaidWithSkinn, ahead of Raksha Bandhan, to celebrate the unsaid love and bond that siblings have for each other. Conceptualised by Ogilvy, the film features fashion stylist Rhea Kapoor and her brother, actor Hashvarrdhan Kapoor. 
 
The film begins with the siblings playing a round of ‘sibling bingo’. On asking Rhea to spill the beans of her long-kept secret, she tells Hashvarrdhan that she's part of a family WhatsApp group which excludes him. Towards the end, when the question was about the best gift a sister has received, Rhea taunts her brother about not getting any. He then pulls out a gift from Skinn by Titan, which is a treat for her, as well as for himself.  
 
Ankit Kasliwal, head of marketing, fragrances division, Titan Company, said, “Rakshabandhan is the celebration of love, protection, and life-long companionship. Gifts play a great role in conveying love for our siblings and bringing back all the rejoicing memories of growing up side by side with one another. The splendid fragrances from Skinn thus, are a perfect gift to express your love. With this digital video, we celebrate the season with the most loved sibling duo- Rhea Kapoor and Harshavarrdhan Kapoor. Their bond is full of love, fun, and mischief, which makes the video relatable for us all reminding us of our own beautiful relationships with our siblings.”
 
 
 
 
 
Source:
Campaign India

Related Articles

Just Published

12 hours ago

Emami targets INR 1,000 crores revenue for ‘Smart ...

The wellness company rebranded its men’s grooming ‘Fair and Handsome’ brand to ‘Smart and Handsome’, will invest INR 15 crores to support rebranding.

14 hours ago

CNN’s commercial head on ethical AI and brand safety

Cathy Ibal shares CNN’s strategy for integrating AI, tackling brand safety concerns, and adapting to the digital and polarised media landscape in Asia-Pacific.

18 hours ago

LenDenClub's campaign redefines financial empowermen...

It encourages investors to invest in new-age lending products that can help them to earn daily and improve financial stability.

18 hours ago

Why 5G broadcasting could be the next big opportunit...

VideoVerse’s CRO reveals how 5G transforms broadcasting into dynamic, interactive experiences for today’s evolving audiences.