Campaign India Team
Mar 15, 2023

Spotify proves that women are indeed music to the ears

Watch the film conceptualised by WondrLab here

Spotify has launched a campaign titled ‘The Unheard Playlist’ for Women’s Day. Conceptualised by Wondrlab, the film tries to send out the message about the importance of women artists in every music composition that comes out. 
 
The film showcases the creation of an enhanced playlist on Spotify, in partnership with Sony Music India, featuring popular duet songs from across the country. However, these tracks are created with the absence of female vocals, suggesting that when the voice of a female is muted, it does not create the desired impact. It then goes on to feature a video message from top Indian women music artists like Asees Kaur, Shweta Mohan, Sanah Moidutty who urged viewers to help them get women’s voices heard. 
 
Sameet Soni, content-lead, WondrLab India, said, “Modern day advertising is about using platforms in the best manner to engage with consumers. We’ve seen such trends typically in categories such as gaming, interactive videos etc. By muting the female vocals in popular duet songs, in Hindi and other regional languages, we used music innovatively, on a music platform itself.”
 
Amit Akali, CCO and co-founder, Wondrlab India, said, “What we’ve pulled-off thanks to Spotify and Sony Music India is amazing. And the act has taken a life of its own, with the top music artists in the country actually spreading it and getting our message ‘heard’.”
 
CREDITS:
Client - Spotify India
Marketing manager - Pulkit Mathur
Marketing manager - Lary Noronha
Artist and label partnership manager - Sreekar Suravajhala
Senior editor - Sannidh Shah
Editor music and culture - Vidya Sivalenka
Media coordinator - Dixita Ghelani
Social media lead - Romit Naik
Social media consultant - Tanisha Murarka
 
 
 
Source:
Campaign India

Related Articles

Just Published

21 hours ago

India dazzles at Campaign Asia-Pacific’s Women to ...

Three Indian women shine among 34 trailblazers transforming Asia-Pacific’s marketing and communications landscape.

23 hours ago

Streaming TV: Advertisers' new go-to for engaged ...

Magnite’s latest research highlights its impact on ad recall, trust, and purchase intent, offering new possibilities for brands in India.

1 day ago

The sound track to successful digital marketing ...

From fusion music to personalised playlists, the right music selection will be the key to success of digital marketing campaigns in the near future, says Hoopr.ai's chief marketing officer.

1 day ago

How click-to-chat ads on Whatsapp are transforming ...

A closer look at how brands use WhatsApp Click-to-Chat ads with AI bots to boost engagement, streamline campaigns, and drive personalised, data-driven marketing.