Star Sports has rolled out a campaign '#BhidegaTohBadhega' to spread awareness about the ninth season of the Pro Kabaddi League (PKL).
Conceptualised by the in-house team, the film aims to propagate the life lesson of ‘bhidega toh badhega’ (the fight will increase) through the sport of kabaddi, using the narrative of you vs the world and doubt vs self-belief to land the example of never giving up in the face of adversity. The film epitomises the spirit of ‘keep moving forward’ which resonates with the sport of Kabaddi.
A Star Sports Spokesperson, said, “Our campaign for PKL Season 9 aims at showcasing the indomitable human spirit, with challenges and opportunities being the two sides of a coin. ‘bhidega toh badhega’ is a testament to highlight how the entire journey of victory is achieved by crossing insurmountable challenges. This season will also witness the return of fans at the three venues of Hyderabad, Pune and Bengaluru, which adds to the overall excitement and fandom for the upcoming edition.”
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