Supertails encourages pet parents to stay loyal to their new year resolutions

Supertails has rolled out a film urging humans to keep up with their new year resolutions through a pet dog's narration and develop a special bond with their furry friends. 

 

Conceptualised by the in-house team, the film features Max narrating how his owner makes promises every new year and fails to keep up with them. 

 

Varun Sadana, co-founder, Supertails, said, “Pet adoption rates have been consistently increasing over the last few years. But a recent study led by Mars Petcare, and other experts, shows that 50% of Indian pet parents have admitted to relinquishing a pet. While we work on creating new products and services to make India a pet friendlier country, it is only with attention and quality time that one can build a bond with their pets. The love of a pet is unmatched, this is our call to give yourself a real chance at feeling it.”