Campaign India Team
Mar 16, 2013

Video: IAA Debate: Print and television are not losing relevance with growth of digital

WATCH excerpts from the first of the series of IAA Debates

In the first of the series of IAA Debates, organised by the International Advertising Association's India Chapter, the topic for discussion was whether print and television media are losing relevance with the growth of digital media.

Speakers took a stand 'For' and 'Against' the motion, the format gave an opportunity for the audience to vote 'For' or 'Against' the motion too. The verdict went 'Against' the motion.

View images from the event here


Read excerpts from the debate in the Campaign India issue dated 22 February
2013.

Source:
Campaign India

Related Articles

Just Published

2 days ago

DoubleVerify invests in FirstPartyCapital

Company aims to support innovation in the global adtech ecosystem through this investment.

2 days ago

Pitches for matches: Brand campaigns uphold the IPL ...

As fans crowd the stadiums across India, advertisers launch fresh high-octane brand messaging combining creativity with cricket.

2 days ago

Tariff tantrums: When trade wars hit ad budgets

US President Donald Trump’s all-out tariff strike may play to politics, but it’s marketers and advertisers who’ll now have to brace for budget whiplash.

2 days ago

Meta unveils AI-driven tools for omnichannel ads

Early tests carried out by Meta among India’s e-commerce brands using Advantage+ catalogue ads optimisation witness 14% ROAS growth, the global social media giant states.