Campaign India caught up with Daniel Morel, chairman and CEO, Wunderman at Goafest 2011 to understand what the company has in mind for its India operations.
Campaign India caught up with Daniel Morel, chairman and CEO, Wunderman at Goafest 2011 to understand what the company has in mind for its India operations.
Morel says Wunderman is bullish on India and the large part of that focus will be driven by the exponential growth in smart phones around the world and especially in India.
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The interactive campaign transforms the cement company’s logos into a bot, powered by an AI and AR, which can address many home building queries.
The biggest beneficiary might not be the two companies involved, but the wider agency sector itself, writes Campaign UK editor-in-chief, Gideon Spanier.
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Its global president, Pete Stein, in a chat with Campaign, highlights India’s pivotal role in driving the company's revenue, talent, and tech innovation.
The campaign also includes global social activations, fandom-first content and integrations across Google’s products and services.
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