Twitter India has released a post-Diwali report for branded content on the social media site. The festive season of Diwali possesses an opportunity for brands to light up Twitter feeds by engaging with key audiences when they’re at their most receptive.
According to Twitter, 18% of Twitter netizens wanted brands to help them celebrate virtually. The categories that showed advertising interest on the social media site were from categories such as BFSI, OEM, B2B tech, entertainment, e-commerce, among others. Over 13.51 million conversations were around online shopping during the festive period.
The data produced by Twitter is based on user conversations.
Highlights from Twitter's report on Diwali 2021:
- 36% users on Twitter wanted heart-warming content on people being together
- 48% spent the festive week watching TV or streaming their favourite rom-coms or thrillers on OTT
- 26% opted for entertainment and sports content
- 30% opted for comedy content this season
- 52% used shopping apps to buy a range of products: 35% opted for tech/gadgets, 33% for shoes/bags, 28% for furniture/household appliances, and 24% for gold/ jewellery and watches
- 33% used food delivery apps
- 54% spent time looking for the best deals on shopping apps
- 52% used discounts codes or coupons on shopping apps
- 40% were in search of exciting deals and promotional offers from brands
- 53% wanted brands to address how noise overload impacts animals, nature and fellow humans
- 45% spoke about excess waste pollution and want brands to produce sustainably
A glimpse of how brands leveraged the season of Diwali through Twitter campaigns:
Amazon's Deliver The Love
Some people are #specialfamily and this year don't forget to #deliverthelove to them yourself. Here's a heartwarming story from us!
— Amazon India (@amazonIN) October 28, 2021
Tell us about your #SpecialFamily in the comments section. pic.twitter.com/ZfOExx64p3
OnePlus Your Festive Shot
Things are Looking Up this Diwali��
Get a chance to get your shots featured on billboards across India!
Capture your best Diwali moments with your OnePlus Smartphones, share it with #YourFestiveShot and make everyone Look Up to your shots
Learn More - https://t.co/z6uTprHVvl pic.twitter.com/fV7lKKjdL5— OnePlus India (@OnePlus_IN) November 2, 2021Things are Looking Up this Diwali��
— OnePlus India (@OnePlus_IN) November 2, 2021
Get a chance to get your shots featured on billboards across India!
Capture your best Diwali moments with your OnePlus Smartphones, share it with #YourFestiveShot and make everyone Look Up to your shots
Learn More - https://t.co/z6uTprHVvl pic.twitter.com/fV7lKKjdL5
Oppo's Light Up New Beginnings
Here's to the warriors, to the people who got tougher when the going got tough. To those who fell and still got back up. This Diwali, Find Light with OPPO to #LightUpNewBeginnings.
— OPPO India (@OPPOIndia) October 22, 2021
Learn more: https://t.co/HH6dN6PMWv pic.twitter.com/tunt2jXZqn
Vivo's Joy Of Homecoming
This Diwali, let the #JoyOfHomecoming fill your heart, as you look forward to spend this magical time of the year with your family. Click beautiful pictures, make wonderful memories, and cherish them forever.#HappyDiwali pic.twitter.com/Ieq63pTjDA
— Vivo India (@Vivo_India) October 29, 2021
State Bank of India's Har Tyohaar Subh Shuruaat (Every festival has a good start)
Iss Diwali, karo #HarTyohaarShubhShuruaat with SBI! ������
— State Bank of India (@TheOfficialSBI) November 1, 2021
We are sharing digital festive packs, containing all the essentials needed for a Shubh Shuruaat. Simply press ❤️ on this Tweet to get yours! �� pic.twitter.com/IjY06uECDY
Celebrate the festival of lights with exciting offers on #SBI Car Loan, Personal Loan and Gold Loan.
— State Bank of India (@TheOfficialSBI) November 3, 2021
Know more: https://t.co/1RhV1IpQyW
or apply at https://t.co/yjDSsj2O4L#HarTyohaarShubhShuruaat #CarLoan #PersonalLoan #GoldLoan #ZeroProcessingFee #YONO #YONOSBI #DiwaliOffer pic.twitter.com/wATQyFaOYk
Mutual Funds India
Iss festive season, bhariye rishto mein aisi mithaas, jo de apnepan ka ehsaas.
— Mutual Funds Sahi Hai (@MFSahiHai) November 2, 2021
Aise rishtey jo khushi de, unhe nibhaana sahi hai.#RishteyNibhaanaSahiHai #MutualFundsSahiHai pic.twitter.com/i4wtFAfRPD
Iss festive season, bhariye rishto mein aisi mithaas, jo de apnepan ka ehsaas.
— Mutual Funds Sahi Hai (@MFSahiHai) November 2, 2021
Aise rishtey jo khushi de, unhe nibhaana sahi hai.#RishteyNibhaanaSahiHai #MutualFundsSahiHai pic.twitter.com/i4wtFAfRPD
Amazon Prime Video's Apno Wali Diwali (Loved ones Diwali)
kaleen bhaiya hain ye toh important hai, par kaleen bhaiya kya bol rahe hain woh aur bhi zyada important hai ��✨ @TripathiiPankaj #ApnoWaliDiwali pic.twitter.com/SRAELR0vfU
— amazon prime video IN (@PrimeVideoIN) November 4, 2021
Google India
This tweet is a reminder to get started on…
— Google India (@GoogleIndia) October 30, 2021
�� stocking mithai
��doing safai
... and finalizing those Diwali gifts you’ve been planning to buy ��
If you need a little help, here's a collection of apps on Google Play that could help you get by ➡️ https://t.co/43WAB5uAt8.
We’re helping you with all the little things for a big Diwali. Discover our collection of apps for every festive need on Google Play Store �� https://t.co/ynhksKLcg3.
— Google India (@GoogleIndia) November 1, 2021
Anyone else have a favourite pre-Diwali ritual? ��
— Google India (@GoogleIndia) October 26, 2021
To be honest, we’re a little obsessed with these delightful diyas ����
�� Search for ‘Diwali’
— Google India (@GoogleIndia) November 4, 2021
�� Click on the diya for a bright surprise pic.twitter.com/y1WeqvSP09
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