AdAsia 2011: Day 2 Round-up

There were six sessions on Day 2 at AdAsia 2011.

The sessions included:

• an interaction between Joseph Tripodi and Prasoon Joshi on the 'New rules of Engagement'.
   
• Bob O'Leary moderated a session on 'Media Fragmentation'. The session also featured Mainardo De Nardis and Kelly Clark.
   
• Will Sansom gave us 'Ideas that are contagious'.
   
• BBDO's Chris Thomas and Simon Bond elaborated about 'Acts, not ads'.
   
• Vikram Sakhuja featured in the last session, 'Building brands in a trust deficit world'.

You can also view our video interviews with Maxus' Kelly Clark and the responses we got to a question on whether clients are asking for customised solutions for the 'many Indias', a term that is being mentioned often at the conference.