There were six sessions on Day 2 at AdAsia 2011.
The sessions included:
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an interaction between Joseph Tripodi and Prasoon Joshi on the 'New rules of Engagement'.
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Bob O'Leary moderated a session on 'Media Fragmentation'. The session also featured Mainardo De Nardis and Kelly Clark.
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Will Sansom gave us 'Ideas that are contagious'.
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BBDO's Chris Thomas and Simon Bond elaborated about 'Acts, not ads'.
- Vikram Sakhuja featured in the last session, 'Building brands in a trust deficit world'.
You can also view our video interviews with Maxus' Kelly Clark and the responses we got to a question on whether clients are asking for customised solutions for the 'many Indias', a term that is being mentioned often at the conference.
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