Campaign India Team
Mar 17, 2016

Adfest 2016: Taproot leads race with 22 finalists, McCann and BBDO get 18 each

OOH, Press, Print Craft account for 46 of 73 Indian shortlists this year

Adfest 2016: Taproot leads race with 22 finalists, McCann and BBDO get 18 each
Seventy three Indian entries have been shortlisted at Adfest 2016.
 
Taproot Dentsu leads the Indian race with 22 finalists. The agency’s work for IOAI, The Times of India and Dulux Paints, are among those in the hunt for metal in the OOH (7), Press (7) and Print Craft (8) categories.
 
McCann Worldgroup’s work for Gastrina has earned the agency finalist positions in Design (4), OOH (6), Press (3) and Print Craft (4) categories. 
 
In the Film category, McCann’s Rudaali for Radio Mirchi is the only entry in contention for metal.
 
BBDO India’s entries ‘Share the Load’ for Ariel Matic and ‘Touch the Pickle’ for Whisper have earned it finalist positions in Interactive (1), Lotus Roots (7), Media (6), OOH (2) and Promo (2) competitions.
 
Contract Advertising’s work for Security Solutions has earned the agency Print Craft (3), Press (2) and an OOH finalist.
 
Other agencies in the race for metal are J. Walter Thompson (1 in Direct, 3 in Print Craft), Dentsu Webchutney (2 in Promo) and CreativeLand Asia (Effective Lotus). 
 
Early Man Films and Publicis have one finalist each, both in Film Craft for Gujarat Ambuja work featuring The Great Khali.
 
Results are to be announced this weekend in Pattaya.
Source:
Campaign India

Related Articles

Just Published

2 days ago

Magnite upgrades SpringServe video platform

The platform now combines its ad server and SSP to enhance programmatic efficiency for CTV and OTT players.

2 days ago

How ASICS India is turning footprints into funnel ...

From gait scans to geo-targeted ads, the sporting goods group laces together tech, retail, and events to chase India’s growing base of runners.

M&A deals continued to decline in 2024: COMVergence

Even as overall dealmaking declines, certain sectors such as ecommerce continue to be a major draw.

2 days ago

Personalisation gives 40% higher conversion to ...

India sees 163% revenue growth from contextual marketing campaigns in 2024, according to WebEngage trends report.