Campaign India Team
Mar 17, 2016

Adfest 2016: Taproot leads race with 22 finalists, McCann and BBDO get 18 each

OOH, Press, Print Craft account for 46 of 73 Indian shortlists this year

Adfest 2016: Taproot leads race with 22 finalists, McCann and BBDO get 18 each
Seventy three Indian entries have been shortlisted at Adfest 2016.
 
Taproot Dentsu leads the Indian race with 22 finalists. The agency’s work for IOAI, The Times of India and Dulux Paints, are among those in the hunt for metal in the OOH (7), Press (7) and Print Craft (8) categories.
 
McCann Worldgroup’s work for Gastrina has earned the agency finalist positions in Design (4), OOH (6), Press (3) and Print Craft (4) categories. 
 
In the Film category, McCann’s Rudaali for Radio Mirchi is the only entry in contention for metal.
 
BBDO India’s entries ‘Share the Load’ for Ariel Matic and ‘Touch the Pickle’ for Whisper have earned it finalist positions in Interactive (1), Lotus Roots (7), Media (6), OOH (2) and Promo (2) competitions.
 
Contract Advertising’s work for Security Solutions has earned the agency Print Craft (3), Press (2) and an OOH finalist.
 
Other agencies in the race for metal are J. Walter Thompson (1 in Direct, 3 in Print Craft), Dentsu Webchutney (2 in Promo) and CreativeLand Asia (Effective Lotus). 
 
Early Man Films and Publicis have one finalist each, both in Film Craft for Gujarat Ambuja work featuring The Great Khali.
 
Results are to be announced this weekend in Pattaya.
Source:
Campaign India

Related Articles

Just Published

4 hours ago

India's athlete endorsements touch INR 1,224 crores ...

India’s sports sponsorship industry crosses INR 16,633 crores in 2024, posting a growth even in non-cricket sponsorships, finds GroupM ESP report.

10 hours ago

Digidarts expands to the Middle East

To target the high-growth markets of UAE, Saudi Arabia, and Kuwait for its AI-driven customised solutions for brand marketers and advertisers.

11 hours ago

Masoom Minawala steps down from Schbang MMaximise

Schbang MMaximise to be merged into Schbang Fluence, Schbang's influencer management division.

12 hours ago

Why Snap’s creative chief is doubling down on ...

EXCLUSIVE: Veteran creative and former W+K leader Colleen DeCourcy on Snapchat’s new brand positioning, why the company is ‘anti-social media’, the benefits of in-housing, and more.