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Campaign India Team
3 hours ago

Adland under scrutiny: CCI raids top agencies over alleged price-fixing

As India’s ad market evolves, CCI's raids on global agencies and broadcasters raise concerns over price collusion, media buying, and market fairness.

If the agencies under investigation are found guilty of price collusion, they could face severe penalties—up to 10% of their annual turnover or three times their profits for each year of the collusion, whichever is higher.

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