Brand BPL Mobile no more, rebranded as Loop Mobile

Brand BPL Mobile has ceased to exist since midnight March 17. The telecom brand that has been in existence since 1995, with a subscriber base of 2 million users across Mumbai, has undergone a complete over haul which will see the brand being renamed Loop Mobile. McCann Erickson is the creative agency that will work on all the communication. It has also worked on the new logo design. A multimedia campaign comprising outdoor, print, radio, digital, activation and consumer touch points from SMS to call centre prompts are being activated to drive awareness on the new branding and imagery.