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Carat Fresh Integrated (a division of Carat Media) has won the creative and integrated marketing duties for Credila Financial Services, an HDFC Limited Venture.
Credila is a player in the education loan segment. Carat Fresh Integrated will be responsible for all forms of creative communication on behalf of Credila Financial Services. Speaking on the win, Debashish Das, country head at Carat Fresh Integrated said, “We are all really excited to work with Credila. Credila promises aggressive growth plans and our task would be leveraging on our expertise to provide the depth of strategic and creative support taking the brand forward to the highest levels of value and equity.”
Confirming the development, Prashant A Bhonsle, country head, Credila said, “We are impressed with the consumer centric approach of the Carat Fresh team. Their passion is infectious and we look forward to set the right creative benchmarks in this emerging industry."
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