Carat Fresh wins mandate for Global Green Company

Carat Fresh Integrated (a division of Carat media services), has won the creative and activation mandate for The Global Green Company, part of the Avantha group.

The company markets its products under the brand name, Tify which operates in the retail and food service segments space. The company is currently in the process of launching couple of new brands.

Carat Fresh's entire campaign will focus on strategic initiatives to convert the potential customers into their loyal customers and augment the brand recall for The Global Green Company.

Commenting on the win, Debashis Das, country head, Carat Fresh Integrated said, "This pitch has been a perfect example of integration that we have been striving towards. The category is exciting and Global Green's plans are ambitious. It's a massive opportunity for the brand. We are all charged up to make the most of it."

Confirming the appointment, an official spokespersson said, "Carat Fresh brought in fresh and strategic ideas, tailor-made for creating our brand identity which confirmed their association with us. The innovative marketing and branding solutions crafted by Carat will, without doubt, accomplish our rationale of brand positioning and recall."