Electrolux signs on Sonam Kapoor as brand ambassador

Home appliances brand Electrolux has brought Sonam Kapoor on board as its brand ambassador in India. The contract will have Kapoor endorse the products of Electrolux in India through promotion, advertising and marketing. The product portfolio includes refrigerators, washing machines, microwaves and air conditioners.  Anil Khera, chief executive officer – PE Electronics Ltd, said, “This is the first time that we have engaged with a brand ambassador as we believe that Sonam Kapoor encapsulates all the qualities that Electrolux stands for and will enable our customers to have a better connect with our products.”

Sajeev R, chief operating officer – Electrolux, PE Electronics Ltd, said, "At Electrolux, we are currently rejuvenating our brand identity with a renewed focus on innovation and excellence in performance. Sonam is highly aspirational and an ideal fit for our brand. We are confident and excited that with the onset of our multi-media campaign featuring Sonam, there would be a far-reaching impact and greater awareness of our brand” said  

Kapoor added, “It is an honor and privilege to be associated with Electrolux which has state of the art products that are exceptionally stylish in their design. The products are innovative and easy to use which makes them ideal for young professionals who are busy and always on the go.I look forward to an exciting journey with Electrolux.”