Advertising Media Marketing Digital In-Depth
Gokul Krishnamoorthy
Apr 09, 2016

Goafest 2016: '''Different' doesn't have value, 'better' does" - Carter Murray

FCB's global CEO spoke on the theme 'Surviving and thriving in a time of intense change' on day two

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 22 69489600

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Birla Opus Calista showcases stain resistance in new campaign

1 Birla Opus Calista showcases stain resistance in new campaign

Swiss Beauty launches ‘We Got You, Girl!’ celebrating expressive femininity

2 Swiss Beauty launches ‘We Got You, Girl!’ celebrating expressive femininity

WPP brings in McKinsey to advise on strategic review

3 WPP brings in McKinsey to advise on strategic review

McCann hits the right note with Hero Splendor’s life symphony

4 McCann hits the right note with Hero Splendor’s life symphony

Campaign India Digital Crest Awards 2025: BBDO, Ariel take top honours

5 Campaign India Digital Crest Awards 2025: BBDO, Ariel take top honours

Why almost every brand you know apologised

6 Why almost every brand you know apologised

Why Shah Rukh Khan still rules India’s brand universe at 60

7 Why Shah Rukh Khan still rules India’s brand universe at 60

Twinkle Khanna leads playful Black Friday masterclass for Tata CLiQ Luxury

8 Twinkle Khanna leads playful Black Friday masterclass for Tata CLiQ Luxury

Can movies move the needle on child trafficking?

9 Can movies move the needle on child trafficking?

Why MMA’s Moneka Khurana feels it’s time to retire the CMO title

10 Why MMA’s Moneka Khurana feels it’s time to retire the CMO title

Related Articles

Google can keep Chrome — but must share data with rivals, judge rules
Marketing
Sep 04, 2025
Robin Langford

Google can keep Chrome — but must share data with ...

Cannes Contenders: FCB India’s playbook spans railways to rhetoric
Advertising
Jun 13, 2025
Campaign India Team

Cannes Contenders: FCB India’s playbook spans ...

Cannes Lions 2025: Watch the campaigns that struck Gold for India
Advertising
Jun 24, 2025
Campaign India Team

Cannes Lions 2025: Watch the campaigns that struck ...

Leo, Enormous, Famous Innovations, FCB shine on Day 2 of Abby Awards 2025
Advertising
May 23, 2025
Mitaksh Jain

Leo, Enormous, Famous Innovations, FCB shine on Day ...

Just Published

Accenture invests in AI upstart Alembic to further bolster client offering
Advertising
2 hours ago
Will Russo

Accenture invests in AI upstart Alembic to further ...

Accenture Song, the consultancy’s creative marketing arm, is piloting the use of Alembic to measure its own marketing efforts.

SW Network secures creative mandate for FILA and Foot Locker from Metro Brands Ltd.
Media
2 hours ago
Campaign India Team

SW Network secures creative mandate for FILA and ...

The agency will drive FILA's digital creative and lead Foot Locker's mainline creative, targeting India’s youth and sneaker culture.

Fyers Unveils 'Born to Trade' to celebrating the journeys of Indian traders
Advertising
3 hours ago
Campaign India Team

Fyers Unveils 'Born to Trade' to celebrating the ...

The experiential campaign positions trading as a calling, not just a skill.

Asian Paints Illuminates Mumbai’s Sea Link to celebrate BCCI partnership
Marketing
3 hours ago
Campaign India Team

Asian Paints Illuminates Mumbai’s Sea Link to ...

The activation was to celebrate Asian Paints' new role as BCCI's official Colour Partner.