Harish Vasudevan takes charge as COO, APJ, Da Vinci

The Dell – WPP joint venture, code named Da Vinci, announced their regional leadership structure for the APJ (Asia Pacific including Japan) yesterday. The team will be headed by Digby Richards. 

Former Ogilvy India hand Harish Vasudevan assumes the day to day management across the region as chief operating officer, supporting Richards in the management of the overall regional P&L. Vasudevan will be responsible for setting up and building Da Vinci. He is also entrusted with the responsibilty for new business.

Richards also announced the appointments of  Simon Hjorth as regional operations and innovations director and of Steve Bale as CEO, greater China and head of consumer for Dell APJ.

All appointments take effect from May 15.