Hindi GEC space: Fight for third place hots up

A steadily rising 9X has closed the gap between themselves and NDTV Imagine, STAR One and Sony to make the fight for third place in a four player battle. TAM ratings for week 14 released today show STAR Plus still the runaway leader with 361 GRPs followed by Zee TV with 232 GRPs. Third placed Sony with 88 GRPs is just a nose ahead of NDTV Imagine at 86 GRPs. 9X continues to grow steadily ( last four weeks 56, 57, 58 and 65 GRPs) and is now challenging the third place slot at 72 GRPs,ahead of STAR One (66 GRPs) for the first time since the launch of the channel.