Eularie Saldanha
Mar 31, 2023

If the content is not touchy enough, nobody will remember it: Mayuri Saikia

The director of marketing (consumer), Dell Technologies, India, tells us about the insight behind its newly launched campaign, how it plans to break through the IPL clutter and more…

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 22 69489600

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

19 hours ago

Arpit Garg takes over as president of Weber ...

As president for India, he will strengthen its leadership across communications and advisory services.

20 hours ago

Collective Creative Labs delivers adaptive travel ...

Collective Creative Labs has executed a travel-led campaign for Oppo that reflects changing approaches to production in lifestyle advertising.

2 days ago

Kingfisher Premium launches brand film for Tata WPL

The film highlights women’s cricket through energy, music and shared celebration.

2 days ago

‘Posting Zero’ is just the tip of the iceberg

As AI adoption accelerates, there is a new balance emerging between acceleration and deceleration, where people crave both the hyper-real and the handmade.