Lexi Pens appoints M&C Saatchi to launch a new brand

Lexi Pens has appointed M&C Saatchi Communications to launch their new brand World Pens.

The agency has already started work on the brand name and brand identity development. It will soon launch the brand communication.

Commenting on the win, Rajiv Sabnis, executive director, M&C Saatchi said, “With the surge in competition in the pens category, it will be our endeavour to provide the most effective creative solutions based on our core philosophy of brutal simplicity to Lexi pens.”

Vinod Sachdev, chairman and managing director, Lexi Pens India, added, “M&C Saatchi is very professional, committed and clear-thinking in their approach to the task on hand. We needed an agency that had the right mix of graphic design ability, mass market understanding and the ability to provide simplicity of thought. Those were the key reasons we chose to align the new brand with M&C Saatchi.”