M&C Saatchi wins creative duties of Zicom

M&C Saatchi has won the creative mandate for Zicom Electronic Security Systems. The account size is estimated to be about Rs 8-10 crore.

There was no pitch involved. M&C Saatchi was earlier working for a project of Zicom, Fire and Safety Association of India. Rajiv Sabnis, executive director, M&C Saatchi said, “The client was quite impressed with our work for this project and that is how we bagged this business.”

Explaining the plans for the brand, Sabnis said, “The task is two-fold. We have to further consolidate the image of Zicom as a security system company. The second task is to create a bigger momentum for the retail arm of the company. We are currently working on a campaign that involves TV, print, ground activation, direct selling and exhibitions.”