Wesley ter Haar likens media buyers to “early 2000s travel agents”.
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Influencers have a responsibility to question their sources before sharing defamatory content.
Teaming up for sustainability with speed, for every Mamaearth product ordered on Zepto, the brand will plant a tree on behalf of the consumer.
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As AI reshapes audience engagement, authenticity will prove to be a critical essential for brands to gain and retain consumer trust this year, says VFS Global's chief communication officer.
With consumer appetite for authentic user experiences on the rise, such content is likelier to play a major role in shaping brand narratives this year.
