Ogilvy's new TVC for Lenovo aims to create bold, new look

Lenovo has launched its new Master Communication Platform (MCP), a worldwide marketing communications strategy to position Lenovo's brand and products. The latest Lenovo Think and Idea campaigns feature designs and messages based on Lenovo's new MCP.Ogilvy (Bangalore) has created a new television commercial for the MCP and tries to create a bold new look for Lenovo's Ideapad range of notebooks.WATCH TVC here