Advertising The Work
Campaign India Team
Jun 02, 2010

Ogilvy's new TVC for Lenovo aims to create bold, new look

Lenovo has launched its new Master Communication Platform (MCP), a worldwide marketing communications strategy to position Lenovo's brand and products. The latest Lenovo Think and Idea campaigns feature designs and messages based on Lenovo's new MCP.Ogilvy (Bangalore) has created a new television commercial for the MCP and tries to create a bold new look for Lenovo's Ideapad range of notebooks.WATCH TVC here

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 022 69047500

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Akasa Air puts ground crew in the spotlight

1 Akasa Air puts ground crew in the spotlight

Samsung’s ‘Hi-FAI’ tune hits Gen Z, skips others

2 Samsung’s ‘Hi-FAI’ tune hits Gen Z, skips others

The Dentsu sale is natural selection; the dinosaurs of advertising are running out of time

3 The Dentsu sale is natural selection; the dinosaurs of advertising are running out of time

Nike flips the script: From action to intention

4 Nike flips the script: From action to intention

AI’s double-click: More speed, less soul?

5 AI’s double-click: More speed, less soul?

Jonty Rhodes dives into cashback chase

6 Jonty Rhodes dives into cashback chase

Kia's Sonet embarks on a journey of uncharted thrill

7 Kia's Sonet embarks on a journey of uncharted thrill

Microdramas test India’s appetite for stories in 120 seconds

8 Microdramas test India’s appetite for stories in 120 seconds

Retail One kiosks put Nestlé’ Professional’s growth recipe to test

9 Retail One kiosks put Nestlé’ Professional’s growth recipe to test

GST simplification raises stakes for festive marketers

10 GST simplification raises stakes for festive marketers

Related Articles

Lenovo’s new VP of AI innovation, brand strategy plans to break through ‘AI slop’ marketing
Advertising
Sep 10, 2025
Julia Walker

Lenovo’s new VP of AI innovation, brand strategy ...

Whodunit by algorithm: Is AI the new auteur?
Advertising
Apr 09, 2025
Vinita Bhatia

Whodunit by algorithm: Is AI the new auteur?

Samsung named Spikes Asia 2025 Advertiser of the Year
Advertising
Mar 06, 2025
Staff Reporters

Samsung named Spikes Asia 2025 Advertiser of the Year

Festive marketing in 2025: Premiumisation, pragmatism and the video pivot
Marketing
Sep 01, 2025
Campaign India Team

Festive marketing in 2025: Premiumisation, ...

Just Published

WhatsApp deepens business play with ads, payments, services
Advertising
5 hours ago
Campaign India Team

WhatsApp deepens business play with ads, payments, ...

At its Mumbai summit, it rolled out tools spanning ads, transactions and citizen services, aiming to embed itself deeper into India’s marketing and commerce ecosystem.

Why does everyone love to hate WPP?
Opinion
6 hours ago
Donald Pirie

Why does everyone love to hate WPP?

The industry loves to bet on who’s down. But no one—WPP, Publicis, or Accenture—has cracked the future yet, argues a former holding-company insider turned consultant.

Conversational AI: Why India’s marketers can’t ignore the voice shift
Opinion
11 hours ago
Chandan Bagwe

Conversational AI: Why India’s marketers can’t ...

AI-enabled voice assistants are reshaping how consumers shop and search—demanding experiences that are useful, personal, and rooted in local context.

World Gold Council reframes jewellery for everyday identity
Advertising
11 hours ago
Vinita Bhatia

World Gold Council reframes jewellery for everyday ...

INSIDE THE AD: BBDO India’s ‘The Moment is Gold’ campaign shifts the messaging from ceremonial milestones to micro-moments, targeting Gen Z and millennial buyers.