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Indian homegrown brands race into the top 10 as research major Ipsos unveiled the findings of the Top 20 Most Influential Brands in India for 2016
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Between comparison charts and keywords searches, the humble product page has begun to lose its shine.
The era of the accountable, standardised ecosystem is beginning.
From global awards to brave work, Indian independent ad agencies are grateful that for the opportunity to come out of the shadows of larging holding companies.
What we call 'media fragmentation' is simply reality catching up with an industry that prefers linear planning templates.