Campaign India Team
Jun 09, 2008

Pranesh Misra: Life after Lowe

After 28 steady years with the company, Lowe’s Pranesh Misra has put in his papers. Misra, who is currently global director, marketing and accountability, Lowe Worldwide is leaving to pursue entrepreneurial interests. He is in the process of setting up a knowledge process outsourcing (KPO) venture to be titled Brandscapes, which has been registered as a private limited entity in India and is getting registered as Brandscapes Worldwide in USA, UK and Singapore.

Pranesh Misra: Life after Lowe

After 28 steady years with the company, Lowe’s Pranesh Misra has put in his papers. Misra, who is currently global director, marketing and accountability, Lowe Worldwide is leaving to pursue entrepreneurial interests. He is in the process of setting up a knowledge process outsourcing (KPO) venture to be titled Brandscapes, which has been
registered as a private limited entity in India and is getting registered as Brandscapes Worldwide in USA, UK and Singapore.

Speaking to Campaign India from London, Misra revealed that the broad space that the company would be operating in would be market data analytics and insight mining. The company currently has got Rs 6.5 crores in investments and Misra says that if they are able to meet targets by 2010, they would be looking at further capital infusion of $ 4.5 million to $ 5 million. Former Citibank executive and now entrepreneur Jerry Rao is one of the nine angel investors in this venture. 

“Currently marketing companies have a lot of data in their hands but they need somebody to extract ideas and insights from that mine of information. Initially that’s the space that we will be getting into. As we progress, we expect to get into specialised areas of data analytics including retail, banks and financial services and see how insights can be applied to help marketers increase profitability. The service sector collects a lot of consumer data which can help marketers understand consumer behaviour and even predict it going forward.”

He further added, “This is a nascent industry with a few players and there is no structured agency or supplier who services this segment. We expect this particular segment to grow tremendously in the next 4 to 5 years.”

Misra says it has been a long journey with Lowe, having joined the company in 1977 as a management trainee but insists that his decision to quit is not a rejection of the system. He added, “Lowe has been a great company to work with, with a great professional culture and good people. I have been in and out of the company for the last 31 years and now I am leaving to pursue entrepreneurial interests. This is a buoyant time for the Indian economy. The India brand is doing very well abroad
because it has the right quality of talent to be able to support entrepreneurial interests.”
 

Source:
Campaign India

Related Articles

Just Published

9 hours ago

UltraTech's latest campaign cements trust with ...

The interactive campaign transforms the cement company’s logos into a bot, powered by an AI and AR, which can address many home building queries.

9 hours ago

The $31 billion Omnicom-IPG deal has industrial ...

The biggest beneficiary might not be the two companies involved, but the wider agency sector itself, writes Campaign UK editor-in-chief, Gideon Spanier.

9 hours ago

India: 5% revenue, 100% strategic game-changer for ...

Its global president, Pete Stein, in a chat with Campaign, highlights India’s pivotal role in driving the company's revenue, talent, and tech innovation.

12 hours ago

Google’s emotional ‘Year in Search 2024’ film ...

The campaign also includes global social activations, fandom-first content and integrations across Google’s products and services.