
Topss India Sports and Entertainment has given their media mandate to Vizeum India. The company is a creator and brand marketer of sports cards, entertainment products, and distinctive confectionery. The brand launched its first product for the Indian market – Cricketattack cards - during the last IPL season.
Confirming the appointment, Sanjeev Katyal, country head, Topps India, said, “When we were looking at reviewing our current arrangement, Vizeum was recommended to us by some of our media partners. What we saw, much more than convinced us that we have a right partner in them who would help us with our ambitions. We are quite excited about the future with the number of launches being planned.”
Commenting on the win, S Yesudas, managing director, India Sub-continent, Vizeum, added, “We are extremely delighted with this win. What more can we ask for when we have clients and our media partners as our ambassadors? We sincerely thank the media partners who have recommended us to Topps and the Topps management for their faith in us. As with every win of ours, we are humbled and stay acutely aware of our responsibilities. This business will be handled out of our Mumbai office.”