Warc has announced its 2017 Innovation Awards, a global search for effective innovation in marketing.
A winning entry might show how a brand's products or services were transformed, or show how innovative thinking disrupted category conventions, informed an official statement.
Jeremy Basset, head of Unilever Foundry and chair of last year's judging panel, said, "The need for brands to evolve and innovate has never been more critical."
The competition is free to enter. The work should have been in-market between 1 January 2015 and 11 January 2017. The entry deadline is 12 January 2017.
The awards have a cumulative cash prize of US $10,000 to be split between winning papers.The Grand Prix for the best overall paper will receive $5,000, while five Special Awards of $1,000 each will be awarded for innovation in a product/service, channel innovation, category innovation, co-created innovation and innovation in a not-profit-campaign.
Lucy Aitken, case study editor, Warc, said, "The Innovation Awards is an exciting global competition that recognises the role played by innovative thinking in achieving best business results."
Winning entries will be published in the Warc Innovation Casebook 2017.
More details are here.
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