Sajeet
Aug 14, 2023

We at Britannia got to know about the use of generative AI only when we saw the film: Amit Doshi

In a conversation with Campaign India, the Britannia Industries CMO, along with Talented's founding partners Binaifer Dulani and Prashant Gopalakrishnan, shares insights on the ‘1947% more history’ campaign ahead of Independence Day, what inspired it, its execution and, more…

From left: Amit Doshi, Binaifer Dulani, Prashant Gopalakrishnan

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 22 69489600

Related Articles

Just Published

2 days ago

Spikes Asia unveils 2026 jury lineup

11 Indians are on the list, including 2 jury presidents

2 days ago

Pinterest predicts the biggest Gen Z trends of 2026

The Pinterest Predicts 2026 report shows Gen Z using the platform to trade viral chaos for slower, highly curated lives. This means that making pen pals, maximalist brooches, and outdoorsy, explorer-coded fashion is back in again.

2 days ago

NutriChoice taps Aamir Khan to sell the power of ...

Britannia’s new campaign links tiny everyday decisions to bigger behaviour change, using the actor and mindful snacking as the creative bridge.

2 days ago

How Yas Island and Pickyourtrail Crafted a ...

In a world inundated with travel imagery, where every scroll reveals another sunset, skyline, or stamp-worthy escape, Yas Island, Abu Dhabi and Pickyourtrail manage to carve out a distinct space with Smash the Ordinary.