WhatsApp moves court against Indian gov, issues statement to explain concerns
Believes the new rule that requires social media companies to share 'first originator of information' will end platform's privacy
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When permanence meets product placement
Tanishq pairs Bollywood couple Javed Akhtar and Shabana Azmi to sell natural diamonds, but then lets provenance speak louder than romance.
PR isn’t facing a sunset, but a reset
This piece is not a farewell to PR, but a farewell to an older mental model of it.
The campaigns that cut through in 2025
Across categories and platforms, the year’s standout campaigns trusted audiences, tapped lived behaviour, and let cultural insight — not clutter — drive impact.
Why we’re trading 17 opens tabs for one good ...
Between comparison charts and keywords searches, the humble product page has begun to lose its shine.
