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Apr 22, 2009
Zegna to stream IPL live on GPRS enabled phones
Zegna Entertainment has brought Matrix, a WPP marketing company, on board to help it monetise the mobile rights for the upcoming IPL tournament.Zegna has won the rights to stream the broadcast of matches live till 2013; enabling consumers with GPRS-enabled phones to watch the actual match on their mobiles live.
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