CRED launches cashback challenge
CRED has introduced a year-end promotion, giving 20 members a chance to multiply their lifetime cashback rewards by 10 times. Participants must share screenshots of their total CRED cashback earnings via comments on either CRED’s or founder Kunal Shah’s LinkedIn post by 24 December, 6 PM. Ten winners will be selected from each post, potentially turning accumulated rewards into significant sums. For instance, a user with ₹15,000 in cashback could see it rise to ₹1.5 lakh.
The initiative aligns with the year-end spending surge, aiming to reward consistent financial habits among its members. With over ₹250 crore already distributed in cashback rewards, the campaign underscores CRED’s commitment to enhancing user engagement and loyalty during the holiday season.
BN Group celebrates heroes with 'Rakho Iraade Fresh' (keep your intentions fresh)
BN Group’s flagship brand, has launched the 'Rakho Iraade Fresh' campaign to honour changemakers. The TVC highlights individuals like Neeraja Kudrimoti, who transitioned from IT to sustainable farming, and Narayanan Krishnan, a chef-turned-social worker feeding the underprivileged. Bollywood actor Sonu Sood and Anup Soni showcase the campaign’s message through their social platforms, encouraging audiences to embrace fresh perspectives and actions.
The campaign aligns with Simply Fresh’s mission to inspire bold, impactful choices for a better Bharat. Alongside the TVC, it features digital content and challenges to engage viewers and foster a sense of community-driven change.
Style condoms Introduces #StyleHarBaar ( style every time) campaign
Style condoms, a brand under Janani Family Care, has unveiled a year-long campaign, #StyleHarBaar, to promote new product variants designed to enhance intimacy and safety. The three offerings—Cosmo flavoured, Extra Time, and Air Thin condoms—are tailored to provide unique experiences, including enhanced sensations and extended enjoyment.
The campaign utilises digital video content and social media to expand its reach, supported by regional 360-degree marketing strategies. With a focus on family planning, sexual wellness, and innovation, the brand aims to redefine perceptions around intimacy while prioritising safety and pleasure.
Gromax Inspires youth through agriculture campaign
To address rural migration and encourage youth to consider agriculture as a career, Gromax Agri Equipment launched its “Kisaan Ka Kamaal” (the magic of a farmer) campaign on Kisan Diwas (Farmer's day). The video narrates the story of a young boy, Ayush, who discovers the multifaceted role of his farmer father, realising the innovation and dignity in modern farming.
The campaign uses visuals to highlight agricultural opportunities and challenge stereotypes about the profession. It concludes with a message celebrating farming as a cornerstone of India’s growth, aiming to instil pride and inspire a generational shift in perceptions about agriculture.
The Bear House showcases ‘Beyond the Green’ Polos
Men’s apparel brand The Bear House has launched the ‘Beyond the Green’ campaign, showcasing high-performance polos designed for style. With features like 4-way stretch, moisture-wicking, and anti-stain technology, the collection caters to modern men seeking comfort and functionality.
Positioning the polos as a blend of style and practicality for work and casual wear. The brand invites men to embrace opportunities while looking impeccable, reinforcing its ethos of empowering action and excellence.
The Bites Box by Mad Over Donuts
Mad Over Donuts has introduced a creative and festive box this holiday season with 'The Bites Box'. The packaging is designed to double as a detachable Christmas tree.
The campaign taps into the Christmas traditions. Mad Over Donuts aims to make the holiday season more memorable.
Chinese Wok and Baby John collaboration
Chinese Wok has collaborated with Bollywood's film Baby John to promote its desi Chinese flavours. The partnership features Varun Dhawan, who engages with fans and food lovers alike.
This campaign merges Bollywood's popularity with India's love for Chinese cuisine. Chinese Wok aims to capture the audience and position itself as a brand for desi Chinese.
Cadbury Bournville’s 'Don't Rush It'
Cadbury Bournville’s 'Don’t Rush It' campaign highlights the joy of savouring life’s moments. Through advertisements, the brand communicates the richness of its dark chocolate.
The campaign ties the chocolate’s flavour to a meditative and rewarding experience.
Aukera’s ‘Lock Your Love’ contest
Jewellery brand Aukera celebrates love with its "Lock Your Love" contest. Couples visiting its stores can seal their bond by attaching love locks to a 'Wall of Love', creating a romantic gesture tied to the brand.
This initiative combines tradition, romance, and exclusivity.
Elver’s festive earbuds campaign
Elver has launched a campaign, #LightUpWithElver, featuring its glowing earbuds. The campaign highlights the fusion of technology and tradition, making the earbuds a unique addition to holiday festivities.
Through digital promotions, The campaign showcases the product’s functionality and also its ability to create magical moments, appealing to younger, tech-savvy consumers.
Roche Diagnostics’ diabetes awareness
Roche Diagnostics, featuring actor Vijay Raaz, has launched the #BreakfastSePehleAccuChek campaign to raise awareness about managing diabetes. The campaign highlights the importance of checking blood glucose levels before breakfast for more effective management. With its omnichannel approach, the campaign has reached over 15,600 patients across India.
By combining humour with critical health messaging, Roche makes the topic of diabetes accessible. The campaign’s widespread reach through social media, clinics, and healthcare partnerships ensures that it impacts a broad audience, promoting early detection and better health practices.
Narayana Health’s preventive care campaign
Narayana Health’s campaign highlights preventive care and regular health check-ups. Through a 360-degree approach, the campaign organises health camps in major cities, aiming to educate people about early detection and better health management.
The initiative reflects the hospital’s commitment to public health, making healthcare more accessible.
Third Wave Coffee’s 'Secret Santa'
Third Wave Coffee has launched its “Secret Santa” campaign to bring holiday cheer to its cafes. Customers are surprised with hidden gifts, festive activities, and thoughtful gestures.
The campaign strengthens customer relationships by fostering a sense of community and celebration. By aligning with the festive spirit, Third Wave Coffee positions itself as a welcoming space for people to gather and create memorable experiences.
ManipalCigna unveils ‘Sada Secure Raho’ (be secure) campaign with Jaaved Jaaferi
ManipalCigna Health Insurance has launched the 'Sada Secure Raho' campaign to promote its new product, ManipalCigna Sarvah. Featuring Jaaved Jaaferi as Prabhakar, a witty astrologer, and Sarvanand, a 3D AI parrot, the campaign uses humour and cultural insights to simplify health insurance. Through three films, it highlights how ManipalCigna Sarvah offers solutions for medical emergencies.
The campaign blends entertainment with a message on proactive health management. Sapna Desai, CMO of ManipalCigna, and Ravikant Banka of Eggfirst emphasised its cultural approach, while Jaaved Jaaferi praised the initiative for inspiring individuals to prioritise their health.
Voltas Beko & Vim Matic collaboration
Voltas Beko and Vim Matic have joined hands to offer a dishwashing experience. This collaboration showcases how both brands complement each other in simplifying kitchen chores. The campaign features influencer partnerships and online content, presenting the duo as a kitchen solution.
The focus on this collaborative campaign shows making daily chores easier.
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