Moves and wins roundup: Week of 1 July

Bloomingdale Public Relations appoints Vikram Kharvi as CEO

Bloomingdale Public Relations, a fastest-growing PR firms in Asia, has appointed Vikram Kharvi as its new chief executive officer. With over 27 years of experience in strategic communications and marketing, Kharvi has held senior roles at leading firms such as Adfactors PR, Tata Housing, Sampark PR, ANSSI Wellness, and Indian Express. His expertise spans public relations, corporate communication, and both traditional and digital marketing, showcasing his capability to lead Bloomingdale PR with exceptional confidence and vision. Founder and group CEO Diana Fernandes expressed confidence in Kharvi's ability to drive the company's growth and innovation. Kharvi will focus on enhancing Bloomingdale PR's capabilities, unlocking new opportunities for expansion, and leading the firm to new heights in strategic communication and brand excellence.

Quotient Ventures elevates Adarsh Atal to group chief creative officer

Mumbai-based brand and communications solutioning Group, Quotient Ventures (comprising Tilt Brand Solutions and Vector Brand Solutions) has announced the promotion of Adarsh Atal to group chief creative officer. Previously chief creative officer, Atal has been key in delivering notable work for clients such as Dream11, Myntra, Livspace, and Swiggy. Atal now joins the new management team led by group chairman and CEO Joseph George, group chief business officer Hari Krishnan, group chief operating officer Michelle Suradkar, and group chief strategy officer Gulshan Singh. 

HTech onboards AdGlobal360 (AGL) to amplify digital marketing efforts

HTech has appointed AdGlobal360 (AGL), the martech company and a member of Hakuhodo International, to oversee its digital marketing efforts. AGL will manage paid media advertising campaigns across digital platforms, including media buying, brand sponsorships, display, and social media advertising for all HONOR product launches. Known for their advanced analytics, innovative marketing, and data-driven strategies, AGL was selected for their proven ability to drive business growth. 

Brave New World appoints Samarjit Choudhry as managing partner and CEO

Brave New World, a nine-year-old independent agency, has appointed Samarjit Choudhry as managing partner and CEO. The agency handles a diverse portfolio of clients including Swadesh, Zalora, Wildcraft, Stanley Black & Decker, and Revolt. Prior to joining Brave New World, Choudhry was recently the chief strategy and growth officer for MediaMonks, with prior stints at agencies including Ogilvy as senior vice president and chief growth officer for Leo Burnett India, respectively. The agency aims to address both short-term goals and long-term value for clients, moving beyond tactical advertising that rarely builds brands.

Zoo Media joins forces with DCMN for integrated marketing solutions

Zoo Media, an Indian agency network, has partnered with international agency DCMN to offer integrated marketing solutions combining offline and digital strengths. This collaboration aims to provide a unified marketing strategy, covering both offline and online platforms, ensuring consistent and impactful brand messaging. This marks a significant expansion for DCMN in India, blending their data-driven approach with Zoo Media's digital expertise to help brands scale effectively.

Sekel Tech refreshes brand identity with new logo and tagline

Sekel Tech has unveiled a new logo and tagline, "Going Beyond," reflecting its commitment to innovation in hyperlocal digital marketing. The rebrand includes enhanced product offerings and a revamped product dashboard, providing real-time insights and streamlined marketing efforts. These changes aim to make hyperlocal marketing more accessible and affordable, reducing the turnaround time for businesses to go live from months to just 48 hours.

House of Beauty elevates Sanjali Giri as chief business officer

House of Beauty has promoted Sanjali Giri to Chief Business Officer (CBO). With 20 years of retail expertise in beauty and fashion, Giri will spearhead strategic initiatives and business growth for the international brands division. Previously VP for international brands distribution and retail, she has accelerated brand expansion within India, introducing six beauty brands to the market and driving their success.

Bold & Beyond wins digital and PR mandate for Mysore Saree Udyog

Bengaluru-based agency Bold & Beyond has secured the digital and PR mandate for Mysore Saree Udyog (MSU). The collaboration will include comprehensive digital, creative, PR, and influencer marketing strategies to enhance MSU’s brand presence. By leveraging a blend of tradition and innovation, the agency aims to strengthen MSU's local and global presence, building a distinctive brand personality.

Signpost India appoints Rameshwar Agrawal as CFO

Signpost India has appointed Rameshwar Agrawal as its new Chief Financial Officer. With over 28 years of experience in finance and leadership roles at HDFC and ICICI, Agrawal will develop and implement financial strategies to support the company's growth. Known for its large-scale public projects, Signpost India recently merged with Pressman Advertising to expand its advertising, digital marketing, and public relations offerings.